Manager, Product II

Hanesbrands-posted 3 months ago
Full-time • Mid Level
Winston-Salem, NC
Apparel Manufacturing
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The Manager, Product Management is a key member of the Bali/Maidenform Product Team, which has ownership of every consumer touch point. They work in collaboration with a dedicated cross functional team to build and execute the overall product roadmap from ideation to commercial launch, including ecommerce strategy. They have direct ownership of inventory management, pricing and the overall product channel strategy. They have strong influence over the brand communication plan, the product packaging, and the e/DTC strategy.

  • Develop and execute overall product marketing strategy to include pricing, product, promotion, packaging, purpose, place.
  • Analyze online market, including product innovation, best in class PDP content, promotions and online marketing.
  • Collaborate with cross functional teams to build and execute the overall product roadmap from concept ideation to customer sell in and product launch.
  • Ownership for assortment/portfolio optimization to drive productivity, manage SKU's, reduce inventory, and increase efficiency metrics.
  • Collaborate with finance to evaluate growth opportunities through P&L generation and review.
  • Work in partnership with Consumer Insights and Marketing to understand consumer needs and preferences.
  • Ensure successful execution related to style set ups and systems loads.
  • Conduct ad hoc competitor analysis/data gathering (e.g., in-store benchmarking of competitive activity).
  • Aid in research activities, advertising campaign development, and major initiatives.
  • Packaging/Point-of-Purchase Communication strategy development in partnership with Creative Services.
  • Ensure execution of strategic growth initiatives.
  • Establish, track, analyze and lead execution of key brand strategies.
  • Work cross functionally to ensure alignment and joint ownership.
  • Recommend improvements throughout with a growth mindset.
  • Develop channel and product assortment strategy.
  • Analyze data from internal and syndicated sources to monitor marketplace trends.
  • Lead execution of the seasonal product launches and new program concepts.
  • Collaborate with Project Mgt and Supply Chain to ensure Line Development projects remain on schedule.
  • Provide direction for sample needs in partnership with Sales & Merchandising.
  • Develop and monitor overall category pricing strategies.
  • Manage and analyze wholesale pricing strategies and input costs.
  • Make recommendations to adjust and/or improve profitability.
  • Design and implement successful innovation and product roadmap strategies.
  • Work across all stakeholders to ensure new product launches enable strategic growth.
  • Provide recommendation for seasonal assortment updates.
  • Drive operational excellence.
  • Support cross-functional collaboration with multiple teams to ensure plans are executed with excellence.
  • Collaborate with Sales and Forecasting teams to determine appropriate inventory levels to support business needs.
  • Manage SKU lifecycle from initial set up, to ongoing inventory tracking and exits.
  • Develop and present materials/presentations for customer meetings.
  • Optimize financial management.
  • Deliver financial objectives (net sales, operating profit, inventory, share, etc) for all initiatives.
  • Conduct analysis to improve ROI on all investments.
  • Provide recommendations to improve results.
  • Bachelor's degree with 7+ years relevant work experience OR Master's 5+ relevant work experience; 4+ years of equivalent work experience can be substituted for Bachelor's degree.
  • 7+ years of marketing, product management and/or direct to consumer experience.
  • Experience building and executing product marketing plans within a cross functional team.
  • Experience in leveraging consumer data to drive sales growth.
  • Experience in conducting data analysis to identify recommendations and business opportunities.
  • Strategic mindset who contributes to identifying opportunities and influencing decision makers using both quantitative and qualitative research.
  • Problem solving, interpersonal and organizational skills.
  • Analytical skills and conceptual creative ability.
  • Excellent written/verbal communication and presentation skills.
  • Demonstrated ability to contribute to development of institutional policies/procedures and effect change.
  • Computer skills, including an advanced proficiency in Excel and PowerPoint.
  • Master's Degree in Marketing or Brand Management.
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