Manager, PPC

Acronym Media • New York, NY

281d

About The Position

Acronym provides award-winning search marketing services to help enterprise businesses, across all verticals, drive opportunities and revenue through keyword-driven methodologies. Global brands and their agencies depend on Acronym for expertise in PPC, SEO, Analytics, Social, Marketplace, UX, and more within multiple channels and tactics. We are a global agency, founded in 1995 and headquartered in NYC's iconic Empire State Building with offices in London, Singapore, and Toronto. We are proud to have won industry accolades for our continued excellence in the digital marketing space, including a decade long streak on AdAge's Top 10 as well as recognition from MediaPost as Search Agency of the Year in 2016. We are looking for a dedicated Manager, PPC to oversee the full scope of several paid search campaigns across a variety of industries.

Requirements

• 3+ years of hands-on SEM experience, primarily in paid search campaign management; agency-side preferred
• Experience coordinating and managing teams of search specialists
• Proven track record of successful SEM strategy and implementation
• Experience in social media strategy and implementation
• Comprehensive understanding of keyword research and optimization for performance
• Strong experience with ad copy development and use of betas
• Proficient with SEM reporting and analytical tools
• Certification in Google Adwords, Bing and vendor platforms such as Kenshoo
• Proficient to expert with Word, Excel, 3P platforms

Responsibilities

• Overall paid media campaign strategy and implementation; may include Paid Search, Social, or Display efforts
• Management of client media-spend budgets, keyword list-management, oversight of ad copy
• Identify performance targets, project milestones, resource needs, etc
• Monitor the overall performance of paid media efforts and report key indicators to senior executives
• Top-to-bottom management of paid search campaigns; generating monthly and quarterly performance reports, conducting accounts audits, handling client queries, independence in daily tasks, etc
• Participates in the training, development, mentoring and retention of staff members in this department

Benefits

• Great benefit plans: Medical, Dental, Vision, FSA, Pre-tax Transit, Short Term Disability, Life Insurance, 401k
• AcronymCares Matching Gifts program for employee donations
• Paid time off for your Birthday
• D&I Employee Resource Groups
• Constant training opportunities for professional development, including formal mentor programs
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services
• Number of Employees: 101-250 employees