Manager, Performance & Retail Media Measurement

The Kraft Heinz Company • Chicago, IL

40d • Remote

About The Position

The Mgr Performance & Retail Media Measurement is a measurement subject matter expert within our retail media center of excellence for the US business. This individual leverages a strong background in analytics and measurement to help aid and guide investment strategy and performance media optimization.

Requirements

• 5+ years experience utilizing any combination of advanced and predictive analytcs, marketing analytics, and analytic techniques for marketing, customer and business application
• 5+ years experience with large datasets to deliver marketing and business strategy; marketing mix modeling experience preferred
• 3-5 years experience with performance media data with retail media data experience preferred
• 3-5 years experience collaborating and project managing across functions and varied levels of leadership to capture perspectives and leverage internal knowledge and deliver insights/action oriented solutions
• Demonstrates ability to innovate and enhance processes or strategies through the utilization of techology and knowledge advancement; aware of best industry best practices and capability enhancement
• Ability to apply marketing and commercial intelligence concepts for business success
• Ability to tie retailer analytics to retailer media analytics (i.e. understanding of KPM, Scintilla and how they can be used to link sales and media performance)

Responsibilities

• Commercial mix analytics (MMM); quarterly insight generation/advisory, modeling partner, data input management & scaling, management of additional supplemental deep dive analysis
• Retail media measurement capabilities, analytics & incrementality; partnering with RMNs to advance capabilities and measurement methodologies, governing internal selection of key KPIs, analyzing returns, etc.
• Retail media agency reporting & benchmark development; partnering with retail media agency to determine learning agenda, key measurement principles & identifying key benchmarks
• Annual learning agenda aligned to business KPIs; running analysis and determining key optimizations/actions for the business, storytelling and sharing with stakeholders (e.g., BUs)
• Consult/advisor to key customer accounts; performance reviews, testing plans, etc. across key customers like Target, Kroger, Sam's Club
• Identifying and owning capability partnerships for media measurement (e.g., SOV for RMN display partner, vetting incremental measurement solutions)
• Ownership of future of retailer media measurement solutions (e.g., clean room strategy and execution)

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family's needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• You'll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Emotional - Employee Assistance Program , Wellbeing Programs, Family Support Programs
• Financial - 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Food Manufacturing
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees