Manager, Performance Media, Programmatic & Search
About The Position
Welcome to Peacock, the dynamic streaming service from NBCUniversal. Here you’ll find more than a job. You’ll find a fast-paced, high-performance team of incredible colleagues that want to be at the epicenter of technology, sports, news, tv, movies and more. We work hard to connect people to what they love, each other and the world around them by creating shared experiences through culture-defining entertainment. As a company, we embrace the power of difference. Our team is committed to creating an organization that champions diversity and inclusivity for all by curating content and a workforce that represents the world around us. We continue to challenge ourselves and the industry by being customer-centric, data-driven creatures of innovation. At Peacock, we are determined to forge the next frontier of streaming through creativity, teamwork, and talent. We are looking for you – a dynamic, data-driven, best-in-class talent to join the Peacock team as the Manager, Performance Marketing, Programmatic & Search. This is a critical role within the Growth Marketing organization, specifically the Performance Marketing team. The role will support the team in planning the Always On strategy and managing the optimization of programmatic and search campaigns driving subscriptions across Peacock/direct-to-consumer products.
Requirements
- 3-4+ years of experience in programmatic buying (Google, Amazon, TradeDesk) required, experience in search buying a plus
- 2+ years’ experience managing junior team members
- Experience with programmatic campaign optimizations, analysis, and reporting
- Experience with onboarding and implementing DCO solutions
- Experience with campaign automation tools, automated and AI-powered workflows
- Strong project management and interpersonal skills, with ability to take initiative in a challenging, fast-paced environment of multiple priorities.
- Proven track record optimizing media campaigns to deliver against CPA and volume objectives.
- Experience working in Excel – knowing your way around Pivot tables is a must
- Familiarity with testing methodologies, experimental design and ability to input into learning agenda.
Nice To Haves
- Excellent oral and written communications skills
- Self-motivated and results oriented with a high regard for attention to detail
- Entertainment, advertising or e-commerce industry experience a plus
Responsibilities
- Work closely with the Sr. Director, Performance Marketing to lead campaign strategy and optimization recommendations across major programmatic and search platforms (DV360, YouTube, Amazon, TradeDesk, Google Ads Manager, Search Ads 360)
- Analyze campaign performance regularly and provide insightful updates on pacing, volume, optimizations, and channel contributions to business goals
- Collaborate with cross-functional teams to formulate programmatic and search strategies, including new testing recommendations
- Work with programmatic and search platform partners to stay on top of industry trends, leverage new technologies and participate in open betas
- Help manage programmatic and search budgets based on MTA and MMM model outputs
- Oversee a paid media specialist, ensuring channel expertise, flawless execution, and continuous learning
Benefits
- This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
