Manager, Performance Media and Advertising

Hertz•Atlanta, GA

3d•$100,000•Hybrid

About The Position

The Manager of Performance Media & Advertising within the global Paid Media team will involve close collaboration with cross-functional Hertz teams and external partners. This individual will support and manage the approved paid media performance advertising strategy and forecast based on NA advertising budgets across our brands and maintain optimal levels of media performance across channels with efficiency vs. our benchmarks in accordance to regional business needs and/or local market environments. Identify and implement new media vendors, media partners, products, manage and streamline internal processes, and disseminate paid media advertising results and insights for innovation and report campaign results. Note: this role will be required to work hybrid from our Atlanta, GA or Estero, FL WHQ office at least 3 days per week.

Requirements

Bachelor’s in Marketing preferred or relevant area of education
3-5 years’ experience in Digital Media or Media Advertising Buyer Agency experience preferred
Moderate / Expert proficiency in Media buying and planning experience
Strong paid advertising platform knowledge with high proficiency in performance campaigns: paid search SEM/PPC, Programmatic Display platforms Google (AdWords-SA360, Display Video-DV360), Microsoft, Meta (paid social platforms), TikTok, content marketing and video.
Must be data driven and have experience analyzing media performance data full funnel KPIs across channels and media buying and industry and platform best practices to drive strong ROI
Experience in working with and analyzing Brand lift, Search Lift, Conversion Lift and Reach & Frequency reports is plus
Utilizes and proficient with Analytics GA4, Google Looker Studio and Tableau, Power BI a plus
Strategic individual with a hands-on approach to execution, highly analytical, comfortable with campaign reporting and attribution models linked to performance with a proven track record of working under tight deadlines while keeping others on-schedule
Strong project management, organizational, and communication skills, with excellent attention to detail and proactive with account recommendations and sharing industry insights
Ability to influence and demonstrate initiative
Capability of balancing urgent priorities with strategic long-term objectives
Highly proficient in MS Office, especially Excel
Flexible and adaptable; ability to work effectively in ambiguous situations
Ability to keep a positive attitude in a fast-paced environment with minimal supervision and leverage critical thinking and decision-making skills with accountability

Responsibilities

Expert-level knowledge of SEM (Search Engine Marketing), PPC (Pay Per Click) and Display Programmatic paid conversion channel media advertising with a proven track record of successful results
Build integrated media campaigns linked to performance channels aligned to business priorities and goals
Contribute as part of NA media and advertising marketing team, sharing insights, best practices and being involved in understanding the relevant digital marketing developments, and trends in our other regions as well for new opportunities
Develop clear, insightful performance reports outputs from our omni-channel strategy across our brands and regularly communicate findings and optimization recommendations and opportunities to Leadership, collaborators and team members
Lead strategy end-to-end process execution, and implementation of entire initiatives with an eye toward continuous improvement with external agencies and platform partners, ensuring strong performance and innovation.
Possess an expert level of functional expertise to synthesize the media advertising performance data and analysis of reporting to support forward looking media planning
Manages the weekly, monthly and quarterly reporting for leadership, measurement and analytics with our agency linked to our campaign strategy
Run campaign tests, analyze data, and leverage insights for optimization across channels and tactics and media partners from weekly, monthly and quarterly reporting and analysis
Analyze results and deliver actionable insights to improve ROAS and efficiency and stay current on industry trends, tools, and emerging media opportunities.
Coordinate with brand teams and creative teams to obtain all necessary assets, copy, and content approvals prior to media execution.