Manager Performance Marketing

J.Jill • Quincy, MA

22h • Hybrid

About The Position

The Manager Performance Marketing is responsible for leading and optimizing digital marketing programs, including Paid Search, Affiliate, and Display, for an established omni-channel retailer. This role combines strategic oversight with hands-on channel management to drive efficient new customer acquisition and revenue growth for J.Jill.
The position requires experience managing sizable media budgets and collaborating closely with external agencies and cross-functional partners, including analytics and merchandising, to deliver measurable, data-driven results.

Requirements

• Bachelor’s degree
• 5+ years of hands-on-keyboard within Google and Bing platforms and affiliate management.
• High proficiency in Excel.
• Experience with analytics tools (Adobe, Google, etc).
• Strong attention to detail.
• Strong negotiation, communication, and relationship-building skills.
• Highly adaptable – You can quickly pivot based on business performance and customer trends.

Responsibilities

• Paid Search Management
• Own full-funnel strategy and execution of Google and Bing campaigns.
• Identify, test and scale customer acquisition campaigns, utilizing all capabilities within Google and Bing platforms (Pmax, DemandGen, YouTube, etc.)
• Perform seasonal updates to reflect new products, promotions and sales.
• Affiliate Program Management
• Lead, manage, and optimize the affiliate marketing program across influencers, content, loyalty and coupon/deal publishers.
• Manage affiliate budget, including dynamic commissions, placement fees, agency fees and performance incentives.
• Identify commission or placement incentives that will drive awareness and new customers.
• Evaluate recruitment pipelines and promotional strategies.
• Review and approve agency proposals, partner lists, and outreach strategies.
• Display Advertising
• Manage display advertising via our partnership with Live Intent.
• Collaborate with creative team on briefs and assets.
• Work with agency to identify creative or tactical opportunities to scale new customers.
• Measurement, Optimization and Budget Tracking
• Plan and forecast traffic, sales and customers driven by Paid Search, Affiliate and Display channels.
• Monitor and analyze channel performance against KPIs including customer targets, revenue and ROI.
• Ensure we’re meeting budget targets by tracking daily and weekly investment and forecasts.
• Cross-Functional Collaboration
• Collaborate on tests, strategies, budgets and results with the performance marketing team.
• Work closely with brand, creative and merchandising to ensure messaging and campaigns remain on-brand.
• Partner with retail team to identify and execute on store strategies (new store openings, market tests, etc).
• Ability to report on learnings & insights across search, affiliates and display.

Benefits

• Bonus eligible and flexible hybrid work arrangements.
• 401(k) retirement plan with discretionary match and tuition reimbursement.
• Medical, dental, vision, company paid LTD/STD, and generous amount of paid time off.
• Office includes amenities such as a café, fitness center, free parking and Red Line shuttle.
• Generous associate discount; group discounts on auto, pet and homeowner insurance.
• Discount Marketplace for travel, consumer products, food, auto buying, etc.
• Associate resource groups.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager