Manager, Performance Marketing
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About The Position
Direct Agents is an independent, growth marketing consultancy that operates at the intersection of technology and human ingenuity. We have collaborated with notable clients such as Marvel, Wacoal, Belkin, NBA, CW, RBC, and Bazooka Brands, among others. Our unique approach to marketing is characterized by a commitment to fast-tracked professional growth, allowing our team members to learn and develop their careers at double the speed. As a Minority Owned business certified by the National Supplier Diversity Council, we take pride in our diverse workforce, which includes 48% BIPOC representation and 60% female representation, with 40% of our senior leadership being women. In this role, you will have the opportunity to thrive as a thought leader in the marketing space. You will gain access to cutting-edge practices across major technology platforms such as Google AI search, Meta, TikTok, and Amazon. Our best-in-class tech stack includes tools like Segment, mPartical, PowerBI, Tableau, Microsoft Azure, Google Big Query, Python, Google Workspace, Slack, ClickUp, and Zoom, ensuring you have the resources needed to excel in your role. You will also dive into exciting growth areas like Marketing Mix Modeling (MMM), Connected TV (CTV), Social Commerce, Retail Media, and emerging technologies, all backed by our commitment to continuous innovation. As a Manager of Performance Marketing, you will lead the charge in crafting campaign success stories, overseeing campaign reporting, monitoring, and strategic optimizations for key accounts. Your creativity will shine as you develop captivating creative materials and technical setups for successful campaign launches. You will be responsible for budget tracking and KPI mastery, ensuring campaigns are on track for maximum growth. Building strong client relationships will be key, as you will oversee accounts with increasing autonomy and become a trusted partner in steering campaigns toward success. Your role will also involve contributing to strategic discussions that directly impact the agency's approach to challenges and opportunities, while engaging in inclusive marketing initiatives that showcase your expertise.
