About the position
As a pioneer in digital outdoor navigation with a suite of apps, onX was founded in Montana, which in turn has inspired our mission to awaken the adventurer inside everyone. With more than 400 employees located around the country working in largely remote / hybrid roles, we have created regional “Basecamps” to help remote employees find connection and inspiration with other onXers. We bring our outdoor passion to work every day, coupling it with industry-leading technology to craft dynamic outdoor experiences. Through multiple years of growth, we haven’t lost our entrepreneurial ethos at onX. We offer a fast-paced, growing, tech-forward environment where ownership, accountability, and passion for winning as a team are essential. We value diversity and believe it leads to different perspectives and inspires both new adventures and new growth. As a team, we’re hungry to improve, value innovation, and believe great ideas come from any direction.
Responsibilities
- Lead paid acquisition strategy and performance, including setting UA targets that align with top- and bottom-line business goals.
- Oversee forecasting, budget management, conversion rate optimization, and efficient growth across key channels.
- Lead and develop a high-performing team of growth marketers focused on UA across mobile and web.
- Refine and operationalize LTV:CAC models in partnership with Finance and Analytics.
- Use data to drive decisions, uncover actionable insights, inform targeting strategies, and optimize marketing investment.
- Partner with cross-functional teams to launch campaigns that support business outcomes.
- Craft and execute multi-year UA strategy, considering the evolving privacy landscape and adoption of AI.
- Drive strategic roadmap conversations with major advertising partners.
- Champion experimentation and foster a culture of testing and learning.
- Clearly communicate performance insights and growth strategy to executive leadership.
- Contribute to campaign execution when needed, bringing hands-on knowledge of paid social, paid search, and measurement tools.
- Be a thought leader in marketing measurement, including practical application of last-touch, incrementality testing, and blended attribution.
- Navigate the post-privacy mobile marketing world.
Requirements
- Seven (7) or more years of experience in growth or performance marketing.
- Three (3) or more years of experience directly managing a team of 3 or more.
- Experience in B2C mobile app marketing, ideally in a subscription-based business model.
- Experience managing user acquisition (UA) across multiple verticals or business units.
- Strong domain expertise in both mobile and web UA.
- Proven experience managing large-scale UA budgets and forecasting performance tied to business KPIs.
- Strong strategic thinking combined with the ability to execute.
- Expertise in measurement strategy and tools.
- Experience building and maintaining strong cross-functional partnerships.
- Comfortable presenting complex performance trends and strategy recommendations to senior leadership.
- Highly organized, accountable, and adaptive.
Nice-to-haves
- Experience in the outdoor and mapping app space.
- Experience working both at an agency and in-house.
Benefits
- Competitive salaries, annual bonuses, equity, and opportunities for growth.
- Comprehensive health benefits including a no-monthly-cost medical plan.
- Parental leave plan of 5 or 13 weeks fully paid.
- 401k matching at 100% for the first 3% you save and 50% from 3-5%.
- Company-wide outdoor adventures and amazing outdoor industry perks.
- Annual 'Get Out, Get Active' funds to fuel your active lifestyle.
- Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays.
