Manager, Performance Marketing - AI and Creative

Airwallex•San Francisco, CA

54d•Onsite

About The Position

Airwallex is the only unified payments and financial platform for global businesses. Powered by our unique combination of proprietary infrastructure and software, we empower over 150,000 businesses worldwide – including Brex, Rippling, Navan, Qantas, SHEIN and many more – with fully integrated solutions to manage everything from business accounts, payments, spend management and treasury, to embedded finance at a global scale. Proudly founded in Melbourne, we have a team of over 1,800 of the brightest and most innovative people in tech across 26 offices around the globe. Valued at US$6.2 billion and backed by world-leading investors including Visa, Airtree, Blackbird, Sequoia, DST Global, Greenoaks, Salesforce Ventures, Lone Pine, and Square Peg, Airwallex is leading the charge in building the global payments and financial platform of the future. If you’re ready to do the most ambitious work of your career, join us. Attributes We Value We hire successful builders with founder-like energy who want real impact, accelerated learning, and true ownership. You bring strong role-related expertise and sharp thinking, and you’re motivated by our mission and operating principles. You move fast with good judgment, dig deep with curiosity, and make decisions from first principles, balancing speed and rigor. You're humble and collaborative; turn zero‑to‑one ideas into real products, and you “get stuff done” end-to-end. You use AI to work smarter and solve problems faster. Here, you’ll tackle complex, high‑visibility problems with exceptional teammates and grow your career as we build the future of global banking. If that sounds like you, let’s build what’s next. About the team The Marketing team at Airwallex drives brand awareness and customer engagement through innovative and strategic campaigns. We work to communicate the value of our financial solutions, attract new customers, and strengthen relationships with existing ones. By leveraging data-driven insights and creative strategies, we ensure Airwallex stands out in a competitive market. Our team is passionate about telling the Airwallex story and supporting the company's growth and success. What you’ll do We’re looking for a strategic, creative, and technically fluent marketer to lead the next generation of AI-powered performance creative within our Global growth marketing team, focused on the US and EMEA Markets. As the Manager, Performance Marketing (AI and Creative), you’ll own the intersection of creativity, experimentation, and automation — using AI tools to generate insights, scale creative production, and improve performance across paid search, paid social, and emerging channels. You’ll work on the growth marketing team and partner with data teams to design creative frameworks that drive measurable impact on CTR, CVR, pipeline, and CAC. This role is perfect for a growth marketer who thrives at the edge of data and design — someone who can blend creative storytelling with AI-driven optimization to deliver creative that drives revenue and closed wons. This role is based in San Francisco.

Requirements

5+ years of experience in performance marketing, creative strategy, or growth experimentation, ideally within B2B SaaS or fintech.
Proven success in combining creative excellence with measurable performance metrics.
Hands-on experience with AI-powered creative workflows (text, image, or video generation).
Strong analytical mindset; able to connect creative experiments to business metrics like CTR, CVR, and CAC.
Exceptional cross-functional collaboration skills; able to influence creative, growth, and brand teams.
Bachelor’s degree in Digital Marketing, Data Analytics, or a related field.

Nice To Haves

Experience scaling creative systems within a global performance marketing organization.
Familiarity with multi-touch attribution, MMM, and incrementality testing.
Comfort operating in fast-moving, test-and-learn environments.
Experience building AI creative playbooks and production templates for marketing teams.
Ability to balance creativity with operational discipline and technical accuracy.

Responsibilities

Lead the creative and content strategy for performance campaigns using AI tools to accelerate ideation, production, and iteration.
Develop frameworks for creative testing and personalization that improve funnel conversion and efficiency.
Collaborate with Product Marketing and Growth to ensure messaging aligns with audience intent and lifecycle stage.
Use AI platforms (e.g., ChatGPT, Midjourney, Firefly, Runway, Synthesia,etc) to generate and test creative variations at scale.
Establish guardrails and brand governance for AI-generated content, ensuring quality, tone, and compliance.
Work with channel leads to translate creative insights into performance outcomes across LinkedIn, Meta, YouTube, Google, and programmatic.
Collaborate with Paid Search, Paid Social, and Display leads to build creatives for each region and country, including spearheading the workflow for translations and creative alignment to country/culture and manage the delivery of assets on schedule to the campaign development team.
Analyze creative performance and implement structured testing roadmaps to identify top-performing messages, visuals, and formats.
Partner with Paid Media and Web teams to connect ad creative to optimized landing experiences for full-funnel efficiency.
Ensure campaign creatives are tagged, tracked, and analyzed for CAC and ROI impact across the marketing funnel.
Build creative experimentation frameworks using AI-assisted analysis and automation tools.
Partner with Analytics to measure the influence of creative variables on CTR, CVR, and down-funnel conversion.
Create Looker or Tableau dashboards that visualize creative performance by asset, audience, and funnel stage.
Continuously analyze learnings to improve storytelling effectiveness and scalability.
Proactively integrate AI tools into creative production workflows.
Educate and enable marketing partners on AI creative best practices, tools, and testing frameworks.
Manage external vendors or agencies experimenting with AI-driven content creation.
Serve as the AI and Creative performance lead — evangelizing innovation and demonstrating measurable business results.