Manager, Paid Social Media, WSJ

Dow Jones

121d • $105,000 - $130,000

About The Position

Dow Jones is seeking a Manager, Paid Media - WSJ in the US region who will be responsible for growing and optimizing paid media marketing programs aimed at driving acquisition growth for The Wall Street Journal. This role is highly collaborative and will work across the organization with multiple stakeholders to plan, develop, and execute growth strategies. The ideal candidate will have 7+ years of experience with managing direct response paid media campaigns start to finish. The paid media team is data driven, collaborative, and open to all ideas in order to help achieve growth goals. You will report to the Director, Paid Media (WSJ) and work cross-functionally with teams across the marketing organization including, but not limited to, Acquisition, Engagement & Retention, Brand, Audience, and Data Science. You will work on-site in our midtown Manhattan office 3 days each week.

Requirements

• 7+ years experience in paid media.
• Proven experience identifying meaningful, actionable insights within past successful paid media campaigns.
• Hands-on experience with developing and reporting on metrics and KPIs for business goals, process improvement projects, and campaign management.
• In-depth experience with G-suite tech stack (GA4, DV360, CM360, SA360) as well as Meta Ads Manager and LinkedIn Campaign Manager.
• Self-starter with a proactive mindset, capable of seeking out and building the necessary relationships throughout the league to achieve success.
• Exceptional analytical skills with a proven ability to interpret complex data and translate insights into actionable strategies.
• Detail-oriented, highly organized, and comfortable managing multiple priorities in a fast-paced environment.
• A bachelor's degree in marketing or business administration is preferred.

Responsibilities

• Create an effective strategic framework across paid media platforms including Meta, Google Search, DV360, LinkedIn, X, Reddit and Snapchat.
• Optimize media strategies to improve performance and ensure the KPI goals are met.
• Manage a $50M+ annual media budget to increase audience reach, maximize acquisition volume and deliver on CPO goals.
• Manage and support Paid Media Associates on day-to-day campaign management - QA’ing campaign builds, optimizing targeting strategy, and monitoring performance.
• Be hands on in-platform as needed.
• Manage and monitor ongoing campaigns, working with internal teams to ensure that campaign goals are met — and remaining agile to respond to real-time performance.
• Find ways to use media, creative and content to deepen our relationship with our audiences, to drive subscriptions, grow our digital channel footprint, and leverage all organic marketing efforts to reach users in meaningful and engaging ways.
• Actively report, track and optimize performance of paid media campaigns.
• Make recommendations and provide updates to the Marketing Team and lead relationships with vendors.
• Stay ahead of industry trends, platform updates, and emerging technologies to keep our media strategies at the forefront.

Benefits

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Bachelor's degree
• Number of Employees: 1,001-5,000 employees