Manager, Paid Media Planning

IHG•Atlanta, GA

5d•$84,000 - $95,000•Hybrid

About The Position

As a Paid Media Planning lead, you will drive business growth through data-driven, audience-led media strategies that bring campaigns to life across an integrated marketing ecosystem. In this role, you will develop and execute paid media plans, lead audience and targeting strategy, and partner closely with cross-functional teams and agency partners to deliver high-quality, effective campaigns. You will optimize performance through testing, measurement, and insights while managing budgets and ensuring operational excellence. This is a highly collaborative, fast-paced role ideal for someone passionate about strategic media planning and performance optimization.

Requirements

Bachelor's or Master’s Degree in Marketing, Communications, Digital, Advertising, Business or an equivalent combination of education and work related experience
5+ years’ progressive work-related experience in marketing, advertising, and/or hospitality industry experience related to sales and/or brand marketing
Strong project management skills with the ability to manage multiple workstreams and tight deadlines
Proven experience planning and executing large-scale marketing campaigns from conception through evaluation
Excellent organizational skills with extreme attention to detail, accuracy and accountability
Ability to analyze campaign performance, identify cause-and-effect insights, and translate results into data-driven recommendations
Strong stakeholder management skills, with the ability to influence and collaborate across cross-functional teams
Proficiency in Microsoft Excel, PowerPoint, and Word

Responsibilities

Develop data-driven paid media strategies and tactical plans that meet or exceed business performance goals
Collaborate cross-functionally with Campaign Management, Paid Media, Creative, and internal stakeholders to deliver integrated 360°campaigns
Partner with media agencies and vendors to ensure paid media plans are aligned, high-quality, efficient, and effective
Lead audience strategy and targeting recommendations for paid initiatives, leveraging tools such as MRI Simmons
Recommend and implement strategic initiatives that deliver relevant, personalized, and effective marketing campaigns
Manage campaign budgets and internal billing processes, including purchase orders, invoicing, and reconciliation
Partner with Marketing Effectiveness teams to design and execute a data-driven test-and-learn approach to optimize performance
Lead post-campaign analysis and reporting, translating insights into actionable recommendations for future optimization