Manager, Paid Media Channel Strategy

Altria • VA

99d • $116,200 - $168,400

About The Position

Do you want to be at the forefront of helping shape how innovative brands connect with audiences across multiple channels, driving modernization in targeting, creative, and measurement? If you have a track record of building and scaling paid media programs from the ground up and delivering measurable business results, we want to speak with you! We are currently looking for a Manager, Digital and Paid Media Channel Strategy to join our Consumer Experience Organization (CXO) in Richmond, VA but are open to a remote work arrangement. The role will be responsible for end-to-end ownership of audience planning, segmentation, creative testing roadmaps, operational excellence, and vendor partnerships.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field; Master’s degree a plus.
• 6+ years of hands-on experience in paid media strategy, planning, buying, and optimization across multiple channels (display, OLV, CTV, DOOH, PPC).
• Consistent track record of building and launching campaigns from scratch — not just optimizing existing programs.
• Strong understanding of audience segmentation, targeting, bidding strategies, and campaign measurement.
• Experience with ad serving platforms, DSPs, paid search platforms, and analytics tools.
• Demonstrated success leading, coaching, and developing direct reports.
• Excellent communication, organizational, and analytical skills.
• Ability to thrive in a fast-paced, ambiguous environment and build structure where none exists.

Responsibilities

• Lead the development and execution of paid media plans across display, OLV, CTV, Digital OOH, PPC, audio, and other channels—ensuring campaigns are data-driven, audience-first, and performance-optimized.
• Drive digital reach planning and audience segmentation strategies in partnership with analytics and agency teams to optimize targeting, personalization, and measurement.
• Oversee creative asset development aligned with brand and audience insights; build a testing roadmap to continuously improve creative, targeting, and bidding strategies.
• Collaborate with media partners to lead campaign setup, trafficking, QA, and in-flight optimizations—this role is hands-on and execution-focused.
• Be a great partner with agencies, platforms, and vendors; negotiate contracts and ensure strategic and operational deliverables are met.
• Lead and mentor a high-performing digital marketing team; handle operational tools like BOMs and calendars, and drive quarterly planning and asset delivery.
• Establish KPIs and benchmarking frameworks to evaluate success across all paid media channels and ensure continuous improvement.

Benefits

• Flexible and remote options that fit your world.
• 15 days of paid time off, 13 paid holidays, 2 floating holiday days, and a 37.5-hour workweek.
• Annual merit increases and performance bonus.
• 401(k) matching from day one; plus Deferred Profit Sharing, an annual company contribution in an amount equal to 13%-17% of your base salary.
• Student loan repayment assistance, conference attendance, or certification with professional development stipends.
• Comprehensive medical, dental, and vision coverage for you and your family.
• Paid parental and bonding leave.
• Wellness programs that care for your whole well-being.
• Paid volunteer days.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees