Manager, Paid Media & Analytics

TEKsystems•Orlando, FL

1d•$100,000 - $110,000•Hybrid

About The Position

Key Responsibilities Paid Media Strategy & Execution • Develop and own the multi channel paid media strategy across channels such as search, social, programmatic, video, display, retargeting, and emerging platforms. • Plan, launch, and manage paid campaigns end to end, including audience development, creative briefing, budget allocation, pacing, QA, and performance tracking. • Continuously optimize campaigns based on performance insights to improve efficiency, quality of leads, and ROI. • Manage agency partners and/or internal resources to ensure flawless execution and alignment with business objectives. • Partner with creative, product, and brand teams to test new messaging, formats, and approaches that improve conversion and engagement. Cross-Functional Collaboration • Work closely with marketing, creative, analytics, and product teams to align goals, share insights, and drive integrated campaign performance. • Serve as the internal subject‑matter expert for paid media and marketing analytics. • Present recommendations, testing results, and insights to leaders and stakeholders with clarity and confidence. Budgeting & Forecasting • Manage paid media budgets, forecasting, pacing, and scenario modeling. • Ensure investments align with pipeline, revenue, and brand goals. • Track spend efficiency and proactively adjust strategies to maximize ROI. Data, Analytics & Marketing Technology • Own marketing performance measurement across all paid media and broader marketing campaigns. • Deliver clear, actionable reporting and dashboards that communicate campaign results, trends, and business impact. • Build measurement frameworks, KPIs, attribution models, and testing structures that ensure marketing investments are accountable and optimized. • Conduct deep dive analyses to uncover growth opportunities, audience insights, channel performance drivers, and optimization recommendations. • Partner with analytics and data teams to ensure data accuracy, proper tagging, and consistent measurement methodologies.

Requirements

5+ years of hands‑on experience leading paid media strategy and execution across search, social, display, programmatic, and/or video channels.
Deep channel expertise with a proven track record of building, optimizing, and scaling high‑performance campaigns that drive measurable business outcomes.
Advanced hands-on proficiency in paid media platforms, including Google Ads, Meta Ads Manager, DV360, Zeta Global and/or other equivalent tools.
Demonstrated success managing budgets, pacing, forecasting, and performance reporting with accuracy and strategic rigor across multiple channels.
Strong ability to interpret complex data sets, create dashboards and translate metrics into actionable strategies
Strong communication and collaboration skills, with the ability to partner effectively in cross functional environments.
Proactive, adaptable, and effective in a fast-paced, evolving environment.
Fluency in digital analytics and measurement platforms, such as Google Analytics, Adobe Analytics, Tableau, Looker Studio, or similar tools.
Advanced skills in Excel, PowerPoint, and familiarity with tools such as Google/Adobe Analytics, Tableau, Airtable, or similar platforms.

Responsibilities

Develop and own the multi channel paid media strategy across channels such as search, social, programmatic, video, display, retargeting, and emerging platforms.
Plan, launch, and manage paid campaigns end to end, including audience development, creative briefing, budget allocation, pacing, QA, and performance tracking.
Continuously optimize campaigns based on performance insights to improve efficiency, quality of leads, and ROI.
Manage agency partners and/or internal resources to ensure flawless execution and alignment with business objectives.
Partner with creative, product, and brand teams to test new messaging, formats, and approaches that improve conversion and engagement.
Work closely with marketing, creative, analytics, and product teams to align goals, share insights, and drive integrated campaign performance.
Serve as the internal subject‑matter expert for paid media and marketing analytics.
Present recommendations, testing results, and insights to leaders and stakeholders with clarity and confidence.
Manage paid media budgets, forecasting, pacing, and scenario modeling.
Ensure investments align with pipeline, revenue, and brand goals.
Track spend efficiency and proactively adjust strategies to maximize ROI.
Own marketing performance measurement across all paid media and broader marketing campaigns.
Deliver clear, actionable reporting and dashboards that communicate campaign results, trends, and business impact.
Build measurement frameworks, KPIs, attribution models, and testing structures that ensure marketing investments are accountable and optimized.
Conduct deep dive analyses to uncover growth opportunities, audience insights, channel performance drivers, and optimization recommendations.
Partner with analytics and data teams to ensure data accuracy, proper tagging, and consistent measurement methodologies.