Manager, Paid Digital Marketing

Eleanor Health

108d • $100,000 - $115,000

About The Position

The Manager, Paid Digital Marketing is a hands-on expert responsible for managing the day-to-day strategy and optimization of Eleanor Health’s paid digital channels. This role is critical to driving new members (patients) through compelling, data-driven campaigns on platforms such as Google Ads (Search, Performance Max, Demand Gen) and Meta Ads. The ideal candidate has proven experience in delivering strong paid digital performance and brings strong analytical skills, deep understanding of paid ad platforms, and a passion for conversion rate optimization (CRO) and incrementality testing. Healthcare industry experience is a plus.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field.
• 4+ years of experience managing paid digital campaigns with hands-on-keyboard expertise.
• Proven track record of lowering CPA and driving measurable acquisition results.
• Proficiency with Google Ads (Search, Performance Max, Demand Gen) and Meta Ads Manager.
• Strong analytical skills and experience using tools such as Google Analytics, Mixpanel, Looker, or similar.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Nice To Haves

• Experience in healthcare, behavioral health, or other highly regulated industries.
• Google Ads and/or Meta Blueprint certifications.
• Familiarity with HIPAA-compliant marketing strategies.

Responsibilities

• Build, manage, and optimize paid campaigns across Google Ads (Search, Performance Max, Demand Gen), Meta Ads, and other relevant platforms.
• Monitor and allocate daily, weekly, and monthly budgets across campaigns to ensure efficient spend and maximum ROI.
• Continuously analyze performance metrics and implement strategies to lower CPA, increase conversion rates, and maximize return on ad spend (ROAS).
• Work with the content and creative teams to develop compelling ad creatives and messaging that drive engagement and conversions.
• Develop robust A/B testing program to continuously improve on-page conversion and conduct regular incrementality testing to refine channel mix and bidding targets.
• Deliver regular performance reports, highlight key insights, and make data-driven recommendations to improve campaign results.
• Stay current on paid media trends, platform updates, and industry best practices to keep campaigns competitive.

Benefits

• Generous Paid Time Off (prorated for new employees) - unplug, relax, and recharge!
• 12 Vacation days
• 12 Wellness (Sick) days
• 3 Floating holidays
• 9 Company-observed holidays
• Jury Duty, Voting Leave, and other forms of paid time off may be available
• Eleanor-paid medical and dental insurance plans, with affordable vision coverage
• 401(k) plan with 3% match
• Short-term disability
• Long Term Disability - Picks up where Short Term Disability leaves off (employee paid)
• Life Insurance - Both Eleanor and employee-paid options are available
• Family Medical Leave - Paid Family & Medical Leave for approved family and medical reasons
• Wellness Perks & Benefits - Mental Health support including mindfulness app reimbursement and EAP with eight face-to-face sessions
• Virtual health and wellness visits covered by our medical plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 101-250 employees