Manager On Premise Activations

Careers at Pressed•Culver City, CA

About The Position

The Manager, On-Premise Activations translates Pressed’s on-premise strategy into clear, scalable, and execution-ready programs across limited-service restaurants (LSR), cafés, bakeries, coffee chains, and other operator-driven outlets. This is an enablement-focused role, responsible for bringing operational clarity, commercial readiness, and disciplined follow-through to the on-premise channel. The manager ensures brokers, distributors, Sales, and operators have the tools, materials, communication, and training needed to execute with excellence — driving trial, trade-up, visibility (e.g. menu placement, brand presence) all keys to driving velocity. We define success in this role not only by what gets delivered, but how: structured planning, proactive problem solving, consistent communication, cross-functional alignment, and operational feasibility.

Requirements

6+ years in foodservice, on-premise, trade marketing, sales operations, commercial activation, or similar CPG experience.
Demonstrated ability to translate commercial strategy into simple, actionable execution.
Strong project management, organizational, and communication skills.
Skilled in building toolkits, playbooks, training materials, and execution guides.
Comfortable coordinating across Sales, Culinary, Innovation, Operations, and Marketing teams.
A bias toward structure, clarity, action, and disciplined follow-through.
Must be legally authorized to work in the United States without restriction.

Nice To Haves

Experience supporting Foodservice On-Premise (FSOP), Limited Service Restaurant (LSR), or café/coffee/bakery channels strongly preferred.

Responsibilities

On-Premise Activation Planning & Program Development
Develop and translate on-premise strategy into clear activation plans and operator-ready toolkits for LSR, cafés, bakeries, and coffee chains.
Create and commercialize turn-key activation programs (e.g., Buy 2 for $XX, Boost Your Coffee with Immunity, “One for the Road,” seasonal bundles, menu add-ons).
Ensure all programs are built for ease of execution, operational feasibility, and strong commercial outcomes.
Sell-In Tools, Playbooks & Execution Resources
Build simple, execution-ready sell-in materials (menu guides, bundle frameworks, POS, sampling plans) that support operator adoption.
Create operator, broker, and distributor playbooks that outline the what/why/how of each program.
Produce activation checklists, templates, timelines, and standards that ensure consistent execution across outlets.
Ensure all toolkits, briefs, assets, and timelines are delivered on time, accurate, scalable, and operationally feasible.
Cross-Functional Readiness & Test-and-Learn Commercialization
Partner closely with Sales, Innovation, Supply Chain, and Marketing to ensure all programs and new items are commercially ready and operationally supported.
Lead the test-and-learn process for on-premise, capturing insights, identifying what works, and converting learnings into scalable playbooks for teams, brokers, and distributors.
Operationalize learnings into repeatable programs, execution improvements, and channel-specific best practices.
Identify operational risks or misalignments early and bring forward clear, actionable solutions to keep programs on track.
Broker, Distributor & Operator Enablement
Develop and deliver Foodservice On-Premise (FSOP) broker training (brand story, product line, SKUs, menu applications, key selling points).
Create broker and distributor propaganda (initiative briefs, one-pagers, product spotlights, competitive advantages) to keep Pressed top-of-mind.
Establish communication rhythms and readiness checkpoints so partners know exactly what’s coming, when, and how to execute.
Maintain execution standards across operators through checklists, scorecards, and clear SOPs.
Asset Management, Execution Standards & Reporting
Manage the creation, routing, and delivery of on-premise assets (menu toppers, counter displays, window clings, digital QR elements) ensuring accuracy, brand consistency, and operational ease.
Set execution standards and develop tracking tools and field reporting routines that provide visibility to wins, gaps, and opportunities.
Gather and synthesize operator and distributor feedback to inform future programs and influence Sales, Marketing, and Innovation decisions.