Manager of Retail Marketing

Mall of America•East Rutherford, NJ

11d

About The Position

American Dream, developed by Triple Five Group, is an unparalleled mix of world-class entertainment, retail, and dining, comprising more than 3 million square feet just minutes away from New York City in East Rutherford, New Jersey. American Dream is home to leading attractions, including DreamWorks Water Park, Nickelodeon Universe Theme Park, LEGOLAND Discovery Center, SEA LIFE Aquarium, Big SNOW Ski Hill, Dream Wheel – a 300-foot observation wheel overlook the NYC skyline, as well as attractions debuting soon such as The Game Room Powered by Hasbro and Skip Barber Racing Go-Kart Academy. American Dream’s immersive luxury shopping and dining experience – The Avenue – features Saks Fifth Avenue, Hermès, Saint Laurent, Dolce&Gabbana, Carpaccio, a fine-dining Italian restaurant, and much more. The retail collection is further expanded with flagship locations for Aritzia, H&M, PRIMARK, Uniqlo, Sephora and Zara; as well as the Toys“R”Us global flagship, the only standalone location in the U.S, and the world’s first and only “candy department store,” IT’SUGAR. For more information on American Dream, visit www.americandream.com or find us on Instagram @americandream and TikTok @americandream_official. KEY OBJECTIVE(S) The main purpose of the Manager of Retail Marketing is: Coordinate the efforts of the overall marketing function to the benefit of our tenants. Synthesize inhouse marketing resources in support of tenants via: New Tenant Onboarding – communicating the opportunities and role that the marketing function can play in supporting our Tenant’s businesses. New Tenant Opening/Launch marketing – coordinate campaigns across digital, social, PR, and in-house media efforts. Inclusion of Tenants in seasonal or general campaigns or special tenant activation moments. Coordinate integration of tenant marketing in any mall-related marketing efforts, across the Website, CRM/Newsletter, Social, and PR. Compile and manage the list of all key contacts for tenants. Project-Manage any tenant-related marketing issues, including ownership of tenant marketing policies and procedures, store signage, coordination of participation in seasonal marketing initiatives, including Holiday, Spring Break, Back to School, and other annual moments. Support the F&B business overall, by leading efforts to promote the restaurant business within the center, and promote selected businesses inclusive of our partnership with Coca-Cola. Function as the first point of contact for tenants on all marketing-related topics, including owning the Tenant Hub Communication tool. Function as the outgoing voice of marketing function to the tenants, informing them of upcoming campaigns, events, and opportunities to participate in marketing-led initiatives. Function as the “first point of contact” and face of the Mall – developing an understanding of key tenant’s business, and establishing strong working relationships. Compile and support all general tenant marketing activations, including project management as needed, and communication with stake holder groups such as marketing, creative, and operations teams. Compile and manage the list of all open tenant-related marketing topics, and report on these topics and progress being made to both the GM and CMO.

Requirements

B.A. or B.S. Degree (or equivalent)
3+ years of relevant experience in Marketing, Account Management or Sales
Strong writing and communication skills
Management experience

Nice To Haves

Retail experience or knowledge strongly preferred

Responsibilities

Maintain and update the list of open Tenant Marketing initiatives
Create standard marketing activation offerings for lease holding brands at opening and beyond.
Partner with Creative and Marketing teams to develop standard marketing templates and brand presentations, proposals and materials as needed.
Partner with retail General Managers for implementation of marketing initiatives that include tenants, such as promotions, giveaways, and contests.
Partner with Events staff to execute public facing activations which benefit retail & dining tenants.
Represent the interests of the tenants in department-wide meetings and discussions.
Partner with BOLDSITE Media and internal creative group to coordinate tenant advertising as needed.
Coordinate with Tenant Services Manager to ensure all brand needs are met.
Partner with the Creative team to incorporate brands into American Dream editorial themes.

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