Manager of Performance Marketing

Forever•Pittsburgh, PA

6d•Hybrid

About The Position

FOREVER is looking for a Manager of Performance Marketing to lead the execution of growth marketing initiatives and full-funnel performance campaigns. Reporting to our Director of Marketing and working closely with our CEO, this role is ideal for a hands-on marketer who thrives on creative problem-solving and data-based decision-making. You'll play a key role in driving user acquisition, conversion, and retention while contributing to broader go-to-market strategy.

Requirements

Bachelor’s degree in Marketing, Business, or other relevant field required; MBA a plus.
5+ years of hands-on, world-class experience in performance marketing, growth marketing, or digital acquisition, preferably in a B2C or consumer tech environment.
Deep knowledge of the search landscape (SEO, SEM, GEO).
Proficient in managing paid media platforms (Google & Meta Ads), email marketing and analytics tools.
Strong analytical mindset with the ability to turn data into actionable insights.
Excellent project management and communication skills across a cross functional team.
Comfortable working in a fast-paced, collaborative, and mission-driven environment.

Responsibilities

Plan, launch, and optimize performance marketing campaigns across Meta and Google platforms, including YouTube and others.
Manage and refine acquisition funnels and customer journeys to maximize ROI and minimize CAC.
Analyze campaign data to derive insights, report on performance, and adjust strategies in real time.
Collaborate with the creative team to develop ad content and landing pages that convert.
Develop and manage influencer marketing programs, from outreach and relationship building to content collaboration and campaign tracking.
Identify, vet, and coordinate with influencers and brand advocates who align with FOREVER’s mission and audience.
Monitor performance, negotiate agreements, and ensure influencer campaigns support acquisition and engagement goals.
Support our Director of Marketing, VP of Product, and CEO in shaping go-to-market strategies for product launches, promotions, and seasonal campaigns.
Contribute to long-term growth planning by identifying customer trends, segmentation opportunities, and market insights.
Help bridge brand and performance efforts to ensure messaging consistency and customer resonance.
Assist in budget tracking, forecasting, and reporting to ensure resource efficiency.
Assist in meeting or exceeding revenue growth targets for the company.
Work closely with cross-functional teams including Product, Sales, Client Care, and Creative.
Manage external vendors or contractors as needed (e.g., digital agencies, freelancers).
Stay up to date on digital marketing trends, platform updates, and best practices to drive innovation.
Focus on broader strategic marketing trends involving AI, content marketing, influencer marketing, etc. to ensure the company becomes and remains a leading marketing organization.