Manager of Marketing and Leasing

Elevation Property Management•Winter Park, FL

1d•Onsite

About The Position

The Manager of Marketing and Leasing is responsible for leading and integrating all marketing, branding, and leasing strategies across a portfolio of multifamily communities. This role provides strategic oversight and operational leadership to drive occupancy, revenue growth, and customer experience through cohesive marketing and leasing execution. The Manager of Marketing and Leasing serves as a key partner to executive leadership, asset management, and operations, ensuring alignment between brand strategy, lead generation, leasing performance, and on-site execution.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field
Minimum of 5-10 years of progressive experience in multifamily marketing and/or leasing
Proven experience leading leasing teams and driving occupancy performance
Demonstrated success with lease-ups, stabilized assets, and portfolio-level oversight
Strong leadership and people management skills
Deep understanding of multifamily marketing and leasing operations and sales processes
Advanced knowledge of digital marketing, lead generation, and conversion analytics
Excellent written, verbal, and presentation skills
Strong financial and analytical acumen, including budgeting and forecasting
Ability to manage multiple priorities across a diverse portfolio
Willingness and ability to travel to community sites as required

Nice To Haves

Experience overseeing both marketing and operations functions
Familiarity with CRM systems, property management software, and marketing analytics platforms
Experience working with ownership, asset management, and third-party operators

Responsibilities

Develop and execute a comprehensive marketing strategy supporting lease-up and stabilized multifamily communities
Establish and maintain brand positioning, messaging, and visual standards across the portfolio
Oversee digital and traditional marketing initiatives including websites, SEO/SEM, paid media, email marketing, social media, and advertising
Direct the creation and deployment of marketing collateral, signage, floor plans, and community presentations.
Manage marketing vendors, agencies, and technology platforms
Develop and implement leasing strategies that drive occupancy, revenue, and lease velocity
Provide leadership, guidance, and performance management for regional and on-site leasing teams
Establish leasing standards, sales processes, and customer experience expectations
Support new development lease-ups, repositioning’s, and underperforming assets with targeted leasing plans
Partner with operations to ensure consistent leasing execution and service delivery
Align marketing and leasing efforts to maximize lead quality, conversion rates, and return on investment
Collaborate with on-site teams to improve prospect follow-up, tours, and closing techniques
Develop and deliver leasing and sales training programs focused on customer engagement and closing performance
Coach teams on best practices, scripting, objection handling, and relationship-based leasing
Support recruitment, onboarding, and performance evaluation of leasing personnel
Develop and manage marketing and leasing budgets across the portfolio
Track KPIs, leasing performance metrics, and marketing ROI; prepare executive-level reporting
Ensure compliance with Fair Housing laws, regulatory requirements, and company policies
Conduct market research and competitive analysis to inform pricing, promotions, and positioning