Manager Of Database Marketing & Analytics

The TJX Companies, Inc.•Framingham, MA

1d•Onsite

About The Position

The Manager of Marketing Database & Analytics will lead a team of analysts and closely collaborate with IT, brand, and loyalty teams to enhance our marketing technology stack, enabling seamless execution, reporting, and measurement of marketing initiatives. You will lead TJX's North American Database Marketing division, overseeing the development of the TJX customer marketing database, marketing analytics, and advanced analytics. You will possess strong technical and business skills, along with the capability to develop a comprehensive, long-term vision for data strategy, implementation of marketing systems, marketing analytics, and database development. You will be responsible for overseeing all aspects of the customer and marketing database, including database strategy, structure, integration, and optimization.

Requirements

Minimum 10 years’ experience in database marketing and analytics, with 5+ years leading and coaching/developing team of analysts.
Detail oriented, strong multitasking skills and comfortable working in a dynamic, deadline-driven environment.
Background building data products that enable the analysis of consumer behavior and marketing science.
Experience working with big data, extracting, manipulating, governing and understanding data.
Adept at presenting complex concepts in an easy to understand and actionable way
Strong knowledge of SQL and Python, preferably within a cloud-enabled environment (e.g. Snowflake, Databricks)

Responsibilities

Be the Subject Matter Expert (SME) on all database marketing initiatives including the customer database, marketing toolset, identity resolution partnerships, data governance and database development.
Partner with IT to lead the development of the customer database roadmap in the short term, while also setting the vision for the future of the customer database, identifying new capabilities and technologies to enhance the team’s impact.
Oversee the development of TJX’s infrastructure which includes strategy, design, development, architecture, structure and business rules for TJX CRM & Marketing applications.
Enable the data and reporting infrastructure for intelligent marketing and customer analytics related to the development of loyalty and brand marketing campaigns with the goal of increasing customer engagement, driving incremental sales and increasing profitability of marketing programs.
Evangelize the power of data, analytics & automation to drive key business, digital and technology decisions.
Lead the use of analytics to develop innovative ways to increase customer engagement, spend, ROI and reduce churn.
Enable digital and multi-channel customer analytics efforts by developing the data strategy and integration plan for offline and online customer visitation and behavior trends.
Work cross-functionally to develop and maintain predictive models, advanced segmentation, data exploration, data visualization and data mining solutions to refine targeting and understand customer behavior.
Develop rules for managing TJX data, governance, sharing, reporting, privacy, security, etc.
Work to integrate new and emerging sources of data into the database to create and enhance visibility in the Customers’ journey.