Manager, New Verticals, Marketing Operations

e.l.f. Beauty • New York, NY

5d • $80,000 - $110,000 • Hybrid

About The Position

This role is the operational heartbeat of e.l.f.’s brand incubator, ensuring ideas become flawlessly executed realities at e.l.f. speed. You’ll architect processes, orchestrate cross-functional workflows, and own timelines and delivery excellence for new verticals and high-visibility programs. Individuals who excel at converting ambiguity into clarity, organizing complex workflows, and translating strategy into scalable systems will be well-suited for this role.

Requirements

• 6–8 years in project management and marketing operations
• Proven success taking complex, cross-functional initiatives from concept to launch.
• Mastery of PM tools
• Strategic mindset with the ability to optimize processes and be agile.
• Exceptional communication and facilitation skills; calm under pressure, decisive, and collaborative.
• Familiarity with creative ops, content pipelines, asset lifecycle management.
• Scrappy, resourceful, comfortable with ambiguity, and fast-moving.

Responsibilities

• Lead end-to-end project planning, timeline management across brand incubator initiatives.
• Build and manage integrated project plans spanning product development, visual merchandising, creative, brand, insights, sales, and digital partners.
• Facilitate meetings and drive decisions, blockers, and alignment to keep work moving fast.
• Design processes (brief intake, approvals, versioning, asset routing) to streamline execution across teams.
• Own the marketing calendar, ensuring dependencies, milestones, and launch gates are visible and aligned.
• Serve as the connective tissue across teams: Brand, Creative, Product Marketing, Digital, Sales, IMC, Legal, and Ops.
• Create meeting cadences and communication that drive accountability.
• Translate strategy into executable plans with defined deliverables, owners, and success criteria.
• Administer project management tools (e.g., Wrike) and establish templates, dashboards, and automations.
• Build operational dashboards for leadership visibility on progress, risks, and outcomes.
• Proactively identify risks; create contingency plans.
• Continuously improve processes to increase efficiency and elevate launch excellence.

Benefits

• Shape the operating system that turns ideas into movements.
• Join a high-velocity team that values impact, kindness, and boldness.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 501-1,000 employees