Manager Monetization, Lowe's Media Network
About The Position
This position is based at our headquarters in Mooresville, North Carolina. Our corporate office is a space where you can collaborate and do your best work. Take a walk, grab a bite (or a cup of coffee), work out or get a check-up – we invest in you so you can find your inspiration. Your Impact The Marketing Manager, Monetization will play a key leadership role in driving the go-to-market (GTM) strategy for Lowe's Media Network (LMN), focused on delivering profitable outcomes and supporting key vendor and Lowe's initiatives. This position will involve regular reporting to senior leadership on the progress, performance, and growth of key initiatives. As a critical contributor to the Marketing team at Lowe's, the Manager will have a direct impact on achieving overarching company goals. This position will also lead a team responsible for executing LMN's GTM strategy, developing new channels, and enabling sales initiatives.
Requirements
- Bachelor’s degree Business, Marketing, Finance or related field or equivalent years of experience in lieu of education requirement, if applicable
- 7-10 Years General Marketing Experience
- 5 Years of full funnel Media Strategy and/or planning in Retail Media, CPG or specialist commerce with exposure to broader Marketing strategy
- 1-3 Years People Management
Nice To Haves
- Retail Media Network experience
Responsibilities
- Identify, source demand for and price new pilot products and online programming to drive incremental revenue for Lowe’s Media Network.
- Lead new retail media channel launches in partnership with product, martech, ad operations, sales, insights and enterprise marketing channel teams.
- Serve as people leader and manage monetization and GTM team comprised of associate marketing managers and senior specialists.
- Lead new channel management for in-house retail media products including in-store audio and email.
- Lead GTM execution and sales enablement including creating and updating sales marketing product materials, internal process documentation, sales training, and external webinars.
- Collaborate with the sales and analytics teams to present recommendations and strategies to the client brand group, driving new revenue opportunities through new channels and online programming.
- Build and maintain relationships with platform partners to drive innovation.
- Identify and manage new capabilities to enhance LMN offering and drive preference in the marketplace.
- Develop scorecard of competitive capabilities that informs roadmap and offering’s performance progress.
- Partner with Insights team on preparation of client media performance documents for new channels.
- Communicate channel performance and test takeaways to the broader marketing team and relevant stakeholders.
- Maintain strong relationships with media partners and stay abreast of market conditions.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
