Manager, Mobile Growth

Activision•Santa Monica, CA

8h•$87,480 - $161,910•Onsite

About The Position

As a Growth Manager for our Mobile team, you will get to shape our marketing efforts through a mix of campaign management and data analysis. The Mobile Growth team at Activision commands a multimillion-dollar budget and is responsible for growing the company’s user base across its portfolio of mobile games, including Call of Duty Mobile. The team we’ve assembled is strategically vital to our mission of bringing our world-class IP onto mobile phones, and we’re looking for passionate persons who are equally comfortable with marketing as they are with analytics. The Growth Manager role is a mid-level role that assists the Mobile Growth team through a combination of performance marketing/UA campaign management, partner relationship building, quantitative & qualitative analysis, and reporting for an executive audience. This role is based in our Santa Monica, CA office and follows an onsite work schedule of four days per week. Work arrangements may change at the company's discretion to meet business needs. At Activision, we strive to create the most iconic brands in gaming and entertainment. We’re driven by our mission to deliver unrivaled gaming experiences for the world to enjoy, together. We are home to some of the most beloved entertainment franchises including Call of Duty®, Crash Bandicoot™, Tony Hawk’s™ Pro Skater™, and Guitar Hero®. As a leading worldwide developer, publisher and distributor of interactive entertainment and products, our “press start” is simple: delight hundreds of millions of players around the world with innovative, fun, thrilling, and engaging entertainment experiences. We’re not just looking back at our decades-long legacy; we’re forging ahead to keep advancing gameplay with some of the most popular titles and sophisticated technology in the world. We have bold ambitions to create the most inclusive company as we know our success comes from the passionate, creative, and diverse teams within our organization. We’re in the business of delivering fun and unforgettable entertainment for our player community to enjoy. And our future opportunities have never been greater — this could be your opportunity to level up.

Requirements

5+ years’ experience managing performance marketing & paid media campaigns for down funnel critical metrics as well as owning external partner relationships
A balance of data-driven analytical skills, operational know-how, and creative campaign wins
Demonstrated ability to effectively manage and optimize multi-million dollar acquisition budgets
Experience with reporting both quantitative and qualitative results of performance marketing/UA spend to an executive audience
Understanding of Insertion Order/PO set up, budget tracking, and invoicing

Nice To Haves

Preferably experience in driving growth - specifically on mobile
Interest in mobile gaming/gaming a plus

Responsibilities

Drive strategy and execution of performance marketing/UA and paid media for Call of Duty: Mobile
Partner with Mobile Analytics and Data Science to define critical metrics that align with business objectives and help drive optimization
Conduct deep-dive analysis (e.g. cohort performance, channel analysis, creative review, etc.)
Source new channels and opportunities for the continued growth of our games
Define toolsets and perform build/buy/partner analysis around tech & tools to drive efficiency in paid media performance
Manage complex A/B testing for localization, creative, regions, content, CTAs, etc., to enhance acquisition activities and ROI
Partner with internal teams and external agencies to ensure user acquisition strategy is completed upon