Manager, Membership Growth
About The Position
The Manager, Membership Growth will support the launch of the Lucas Museumâs inaugural membership programâoverseeing the strategic planning and execution of membership acquisition and engagement initiatives. This position reports directly to the Director of Membership and Development Operations. The primary objectives for this role are to (1) acquire new members (local and national/international), (2) maximize member engagement through communications and events, and (3) ensure a best-in-class member experience to support the departmentâs membership revenue and retention goals. The Manager, Membership Growth will be responsible for meticulously managing all membership campaigns across multiple channels, including direct mail, email, paid social, and onsite. Candidates must be comfortable operating in a fast-paced, start-up environment. This role requires an action-oriented and highly adaptable leader who can make plans and decisions based on available information and iterate as new insights emergeâwithout losing momentum. The position will supervise and mentor the Coordinator, Membership Experience (to be hired in 2026). Works closely with Development, Marketing, Special Events, Visitor Experience, Digital, Design, and Retail.
Requirements
- Bachelorâs degree preferred or equivalent experience
- 5+ years marketing and/or communications experience
- Membership experience at a museum or cultural institution
- Attention to detail and strong organizational
- Excellent interpersonal and communication skills, especially in writing
- Experience with marketing and event ideation and logistics
- Ability to create systems and processes
- Comfort with data and analytical
- Ability to work independently and in a collaborative team environment across multiple programs and departments.
- Demonstrated ability to prioritize and successfully execute competing tasks/projects in a fast-paced ever-changing environment
- Comfortable working in a startup environment
Nice To Haves
- Expertise with Tessitura (strongly preferred) or similar CRM
- Proficiency in Microsoft tools (Excel, Word, Teams, OneDrive, Planner)
- Experience working with email software such as Prospect 2 is a plus
- Experience using project management tools (Airtable, Trello, etc.) preferred
Responsibilities
- Develop campaigns and tactics to drive member acquisition and engagement, laying out the groundwork for long-term loyalty and advocacy (building retention and lifetime value)
- Supervise and mentor Coordinator, Membership Engagement, who will handle member services (emails and phone) and support the execution of member events and engagement efforts
- Primary stakeholder for membership direct mail, e-marketing, and web efforts
- Work with internal and external stakeholders to create, write, and implement specific membership marketing strategies, such as direct mail acquisition, upgrade, and renewal efforts, on-site promotions, brochures, paid social ads, and online incentives
- Own online member journey, including member newsletters, event invitations, automated flows, triggered campaigns, membership conversion, and lifecycle journeys (acquisition, onboarding, engagement, renewal, and win-back)
- Work with Special Events to plan and execute all member events
- Serve as point person for the Visitor Services team, ensuring onsite membership upsell and customer service meets and exceeds set standards of excellence
- Track membership revenue and other KPIs to inform strategy and pivot as needed
- Assist with special projects or other departmental responsibilities and tasks, as assigned
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
11-50 employees
