Manager, Member Marketing – Content Marketing

Marriott Vacations Worldwide

2d

About The Position

Reporting to the Director, Client and Member Marketing, the Manager, Member Marketing – Content Marketing manages all print materials, publications, corporate website, as well as the development and execution of Interval’s content marketing strategy. The incumbent works closely across the marketing team and with Marriott Vacations Worldwide’s Centers of Excellence to align stakeholder needs with engaging and relevant materials. Develop and implement strategies to increase the ROI and engagement of Interval’s content pieces. Proactively seek out and recommend best practices for print and digital pieces to ensure cost efficiencies and alignment with member needs.

Requirements

• Bachelor’s Degree in Marketing, Business Administration, Communications, Creative Writing, or related discipline or equivalent work experience.
• 5 – 8 years of experience working on content marketing, print marketing, direct mail, and/or publications.
• Experience working in highly cross-functional organizations, collaborating with creative, sales, and marketing counterparts, where influence as well as direct responsibility are equally important.
• Proven skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring.
• Strong knowledge of content marketing best practices, both in print and digital marketing.
• Strong listening, written and verbal communications skills.
• Possess a passion for strategic involvement in the creation and execution of departmental and company-wide goals and objectives.
• Knowledge of marketing trends and practices within the industry.
• Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks.
• Ability to integrate and balance work priorities and activities and resources for the benefit of multiple key stakeholders.
• Understands how to manage in a culturally diverse work environment.
• Computer literacy on Microsoft Office products, e.g., Excel, Word, PowerPoint, Teams, etc.

Nice To Haves

• Experience in Hotel Management, Vacation Ownership, Hospitality or Travel industry preferred.

Responsibilities

• Manages the creation, process, development, and deployment of print pieces and publications.
• Enhances processes based on best practices and learnings.
• Recommends featured content in alignment with business needs and industry best practices.
• Works collaboratively to enhance print product quality.
• Drives the development of new digital pieces (as business needs require) and the enhancement of current pieces to align with best practices and KPIs.
• Aligns efforts with member usage, such as transforming the Travel Planner content to effective digital touchpoints, including Resort Directory enhancements.
• Develop and deploy tactical plan for omnichannel content marketing, leveraging digital assets (e.g.: the digital publication) both for member awareness and channel enrichment.
• Ensure that content marketing aligns with business goals.
• Keep focus for all content on ROI.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees