Manager, Media

Peloton•New York, NY

26d•Hybrid

About The Position

Peloton is seeking a results-oriented Manager, Integrated Media to join our Global Media Planning and Buying team. Reporting to the Senior Manager, Media, you will be responsible for driving a unified strategy across a diverse media mix, bridging the gap between offline channels (Linear TV, Audio, OOH) and digital execution (Programmatic and Direct CTV/Video, Display, Affiliates). You will bring a holistic view of the media landscape, leveraging your deep technical understanding of ad tech and programmatic buying to inform broader cross-channel planning. In this role, you will balance high-level strategy, agency management, and hands-on optimization to drive efficient growth across our global markets (US, UK, DE, AU, CAN).

Requirements

4+ years of media experience, with a balanced background in both Digital and Offline channels
Proven experience managing traditional channels (Linear TV, OOH, Affiliates, Audio)
Extensive experience using DSPs (TheTradeDesk, DV360, Amazon) with a specific track record of success in CTV/OTT and Digital Video
Deep understanding of the AdTech landscape (Viewability, Brand Safety, DSPs, Ad Servers) and measurement methodologies (MMM, Incrementality)
Strong project management skills with the ability to drive cross-functional alignment in a fast-paced environment
High proficiency in Excel (Pivot tables, VLOOKUPs) and Google Suite; Looker/Tableau experience a plus
Experience managing media in North America is required

Nice To Haves

exposure to international markets (UK, DE, AU) is a strong plus
DTC and/or subscription-based experience is a plus

Responsibilities

Integrated Channel Planning
Manage the full-funnel planning lifecycle for a diverse portfolio, including:
Linear TV (Upfront planning and recommendation)
OTT/CTV/Video (Programmatic and Direct)
Display
Direct Publisher Partnerships Across Display/Video
Podcast and Streaming Audio
Affiliates
OOH
Oversee budget allocation and pacing to ensure efficiency
Partner with internal creative teams and external agencies to ensure assets are optimized for specific channel nuances
Programmatic Strategy & Execution
Own the Programmatic Roadmap, driving strategy across programmatic channels with a focus on OTT/CTV/Video and Display
Leverage DSP expertise (DV360, TheTradeDesk, Amazon) to oversee inventory quality, negotiate PMP/PG deals, and refine audience targeting
Execute testing roadmaps (A/B, incrementality) to continuously improve performance
Analytics, Measurement & Reporting
Partner with Marketing Analytics to assess holistic media impact utilizing a mix of measurement methodologies (MMM, Pixel-based, 3P tools like Innovid/Podscribe)
Synthesize performance data into weekly reports, delivering actionable insights and optimization recommendations
Leadership & Partner Management
Serve as a primary day-to-day contact for external media agency
Support the development of junior team members, providing guidance on media fundamentals and project management
Manage relationships with publishers and ad-tech vendors