Manager, Media Planning
About The Position
Lionsgate is seeking a highly motivated Manager to join the Global Paid Media team. This role will report into the Director of Global Paid Media & Analytics, and be responsible for developing and executing strategic, integrated media campaigns across theatrical, home entertainment, and premium video-on-demand releases. The ideal candidate is detail-oriented, analytical, and collaborative, with the ability to manage multiple campaigns simultaneously while driving innovation in paid media. The ideal candidate is someone who is comfortable managing a high volume of campaigns, tight deadlines and a fast-paced environment. A foundation in digital advertising and traditional media is required.
Requirements
- Bachelor’s degree required.
- Minimum of 3+ years of experience in media planning/buying at an agency, studio, or related entertainment field.
- Strong analytical and mathematical abilities, with proficiency in media math calculations.
- Exceptional attention to detail, organizational skills, and ability to prioritize in a fast-paced environment.
- Excellent written, verbal, and presentation skills.
- Proficiency in Microsoft Office, with advanced Excel skills (spreadsheets, formulas, data analysis).
- Collaborative team player with the ability to build strong relationships internally and externally.
- Flexible and adaptable, with the ability to thrive under pressure and manage multiple tight deadlines.
Nice To Haves
- Experience managing a person or small team preferred.
Responsibilities
- Develop, plan, and execute integrated media campaigns across theatrical, home entertainment, and PVOD releases, including Digital/Social, National & Local TV (Broadcast, Cable, Hispanic, etc.), Radio, and Outdoor.
- Partner with senior team members to create data-driven media strategies, utilizing historical insights and competitive analysis.
- Review and analyze detailed media plans & schedules across all platforms (Broadcast, Cable, Local TV, National/Local Radio, Puerto Rico TV/Radio, Digital, Social), providing feedback and recommendations.
- Collaborate on media integrations and custom content executions including ideation, activation, and liasing with external partners.
- Assist in media trafficking across all platforms, ensuring accurate and timely delivery of assets.
- Align media campaign strategies with the broader theatrical marketing objectives, working cross-functionally with internal teams.
- Manage and mentor a Media Coordinator, fostering growth and professional development.
- Partner with external media agencies and vendors to ensure best-in-class campaign execution.
- Support the budgeting and invoicing process, including reconciliation and tracking spend across campaigns.
- Provide general support to the Global Paid Media team as needed, contributing to special projects and ad hoc initiatives.
Benefits
- Full Coverage – Medical, Vision, and Dental
- Work/Life Balance – generous sick days, vacation days, holidays, and Impact Day
- 401(k) company matching
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1,001-5,000 employees
