Manager, Media Planning
About The Position
The Manager, Media Planning role is a critical junior/mid-level role which will report directly into the Associate Media Director. The Manager works very closely with the AD leading the strategic direction and is tasked with being a marketing partner for the clients. The Manager must demonstrate a strong working knowledge of the media space (Traditional and Digital media preferred) and available media research and systems. The Manager helps manage the day to day by assuring focus on key client objectives and communicating appropriate resource needs to meet ongoing client goals and objectives. This role can be remote, but will be expected to work EST or CST hours.
Requirements
- Bachelor’s degree or equivalent experience
- 2.5 - 4 years of total media planning experience
- Relevant media planning and buying experience with specific retail focus
- Ideally familiar with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools, etc.
Responsibilities
- Experience working on one large account, particularly retail or possibly CPG
- Understanding of all media channels and experience coordinating across multiple media disciplines (SEM, Social, TV, OLV, OOH, Radio etc)
- Experience with full funnel media campaigns
- Ability to coordinate with creative agencies on creative assets and account needs
- Ability to coordinate with multi-channel teams to design cutting-edge, strategic and thoughtful integrated media plans across a myriad of awareness-based channels (TV, CTV, Video, Social, Programmatic and Audio)
- Comfort owning and communicating directly with clients on questions/concerns and specific media initiatives
- Helps evaluate timelines and manage day to day deliverables
- Experience w/ analyzing competitive landscapes, pulling reports using agency tools and compiling insights
- Managing a large Media Budget and Flowchart
- Drive media channel selection and be forward thinking on new opportunities
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
