Manager, Media - Email Campaigns

Kohl's-posted about 1 year ago
Full-time • Mid Level
Remote • Menomonee Falls, WI
General Merchandise Retailers
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As Manager, Media - Email Campaigns, you will be a strategic and operational leader responsible for driving and innovating promotional email and marketing initiatives. This role focuses on executing campaigns that enhance consumer engagement, increase sales, and align with a multi-channel marketing vision.

  • Lead the planning and execution of the promotional, batch, and ad hoc email marketing program to achieve integrated multi-channel objectives.
  • Oversee all aspects of campaign deployment, from development to QA, ensuring campaigns are high-quality, accurate, and meet executional standards.
  • Continuously innovate to drive channel growth, ensuring alignment with overarching business goals and catering to various customer segments.
  • Identify and implement process improvements to increase speed to market, minimize manual effort, and enhance execution excellence.
  • Define KPIs, leverage data insights, and collaborate with testing & targeting teams to refine segmentation, improve targeting, and optimize performance.
  • Manage the channel budget and guide the team to ensure efficient and effective use of resources.
  • Proactively partner with and influence internal teams and external vendors to drive alignment, gather insights, and ensure optimal campaign execution and innovation.
  • Mentor and train team members on processes, technologies, and best practices, promoting a culture of excellence and continuous improvement.
  • Bachelor's Degree in Business, Marketing, Computer Science, or a related field.
  • 5-7+ years in marketing, focusing on email management, CRM strategies, and data-driven decision-making.
  • Deep knowledge of email best practices, channel metrics, and emerging CRM technologies and trends.
  • Proficiency with enterprise email service providers (e.g., Salesforce Marketing Cloud, Adobe Campaign) and advanced CRM strategies.
  • Highly organized with strong attention to detail.
  • Previous people management experience.
  • Master's in Marketing, Business Technology, or related field.
  • Experience in an agency or branded environment, recognized expertise in email/CRM marketing.
  • Work from home on Fridays.
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