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The Manager, Marketing supports strategic planning for each Square Enix (SQEX) title released in the West, and supports the execution of marketing initiatives for products as assigned by their Manager, ensuring brand alignment, audience engagement, and campaign effectiveness. Responsibilities span from upstream definition of the title’s strategic levers and game value proposition, to developing target audiences, conducting user testing, and delivering strategic guidance to optimize partnerships and support success downstream. The Manager, Marketing demonstrates strong strategic thinking and a deep capability to lead initiatives across functions.