Manager, Marketing

SharkNinja•Needham, MA

23d•Onsite

About The Position

The Manager, Brand Marketing for Frozen Treats role will be responsible for driving the global growth of a diverse portfolio of products through breakthrough innovation. In this role, you will develop category innovation pipeline, from concept development to execution and will lead cross functional teams through the commercialization process. The Manager, Brand Marketing will help to drive consistency in voice, tone and message across all channels (i.e., Packaging, Advertising, PR, Social/Content Marketing and Web Properties, collateral, trade etc.). This person will contribute effectively to the development of brand strategy, help shape the marketing plan development, and ensure excellence of execution in market to deliver upon category goals.

Requirements

5 years of Marketing experience, preferably with direct responsibility for Product Marketing, messaging, positioning, and innovation planning and execution
3-5 years of prior experience in Consumer-Packaged Goods
Experience leveraging consumer insights to develop effective marketing programs and campaigns
Experience in creative strategy development, advertising and launching new products
Degree in Marketing or related field, or equivalent, MBA preferred
Onsite at Needham HQ 3x a week - this not a remote opportunity

Responsibilities

Be the category expert: understand price, positioning, competitive landscape and market needs
Digest insights, connect the dots, summarize conclusions and recommend a comprehensive product assortment and roadmap that will drive a high rate of sale
Develop category/brand positioning strategies, portfolio architecture, product level concepts, breakthrough claims, and pricing strategies with the goal of increasing marketability and maximizing sales
Drive a consumer first mentality to develop relevant messaging and assets that deliver clear consumer understanding of products and brand, via partnership with Consumer Insights across global markets
Working with the Product Development, Creative Services and Sales team to develop worldwide go-to-market plans
Specifically, message development and execution for packaging, digital, in-store, collateral and support for infomercial/advertising and digital efforts
Conduct post evaluation and analysis of activities, recommending improvements and evolutions of future brand activity
Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
Work with Sales and Trade Marketing to develop breakthrough sell-in stories and in-store merchandising
Support development and implementation of best practices and processes across all consumer touchpoints
Manage creative development processes (i.e. timeline, approvals, protocols)
Manage and develop Associate Brand Managers / Brand Managers