Manager, Marketing (55316)

DIAMOND BASEBALL HOLDINGS LLC•Lansing, MI

27d

About The Position

The Manager, Marketing supports the development and execution of marketing initiatives to drive fan engagement, ticket sales, and brand awareness. This role works closely with the Assistant General Manager and cross-departmental teams to plan and deliver creative campaigns, manage content, and ensure consistent branding across all marketing channels. The ideal candidate will bring creativity, organization, and a collaborative approach, and will be comfortable working a flexible schedule, including evenings, weekends, and holidays during the baseball season.

Requirements

2+ years of marketing experience, preferably in sports or entertainment.
Strong organizational and time management skills with the ability to multitask.
Familiarity with SEO, social media marketing, and analytics tools.
Creative thinker with strong writing and communication skills.
Ability to work independently and as part of a team.
Bachelor’s degree in Marketing, Advertising, or related field preferred.
Ability to work a flexible schedule, including nights, weekends, and holidays.

Nice To Haves

Experience with Adobe Creative Suite (Illustrator, InDesign, Photoshop) preferred.

Responsibilities

Assist in developing and implementing the team’s marketing plan, ensuring brand consistency across all channels.
Coordinate marketing budgets and track expenses, helping to monitor ROI on campaigns.
Support external communications including press releases, email marketing, and team updates.
Work with local partners to coordinate marketing initiatives and grassroots efforts to build awareness and drive sales.
Assist in planning and executing traditional and digital advertising schedules, including content creation and design coordination.
Contribute to the creation of social media posts, email campaigns, and promotional content aimed at generating ticket sales and engagement.
Collaborate with the creative team on design, video, and in-game presentation elements to maintain a consistent look and feel.
Assist in identifying marketing trends, fan engagement opportunities, and emerging technologies to enhance marketing strategies.
Support marketing efforts for ticket sales, partnerships, retail, and special events.
Help coordinate game-day entertainment elements, including music, video boards, and in-game promotions.
Assist with promotional schedule planning, ordering, and distribution of items.
Track and report on advertising performance and fan engagement metrics.
Participate in market research efforts, including in-stadium and digital surveys.
Contribute to database growth and email list-building initiatives.
Represent the organization in a professional and positive manner at all times.
Other duties as assigned.