Manager, Marketing Strategy

NBCUniversal•Miami, FL

10d

About The Position

Reporting to the VP of Marketing Strategy, the Marketing Strategy Manager plays a key role in shaping and executing Telemundo’s entertainment marketing strategy. This position leads the strategic planning and orchestration of high-impact promotional campaigns across scripted series, reality shows, and specials. The ideal candidate is a strategic thinker with deep audience insight and a collaborative mindset, ensuring cohesive marketing efforts and amplification across the Telemundo and NBCU ecosystems.

Requirements

5+ years of experience in marketing strategy, ideally within media or entertainment.
Strong strategic and analytical thinking with exceptional storytelling and presentation skills.
Proven ability to translate insights into actionable marketing strategies.
Fluency in Spanish (required) and strong proficiency in English.
Exceptional communication and relationship-building skills.
Highly organized self-starter who thrives in a fast-paced, dynamic environment.
Willingness to travel as needed.

Nice To Haves

Familiarity with entertainment programming formats (scripted, reality, and specials) preferred.

Responsibilities

Develop comprehensive marketing strategies and briefs that align with audience insights, brand objectives, and business goals.
Lead the creation and presentation of promotional strategy decks to internal and external stakeholders.
Build and execute amplification plans that extend campaign reach across platforms, including on-air, digital, social, in-show integrations, PR, and local stations.
Drive the development and execution of launch campaigns and ongoing promotions for Entertainment properties.
Provide strategic guidance and creative input throughout the campaign lifecycle.
Partner with cross-functional teams including Creative, Social/Digital, Programming, PR, and Local Stations to ensure alignment and impact.
Collaborate closely with distribution, press, and affiliate teams to amplify campaign visibility and engagement across owned, earned, and partner channels.
Cultivate strong relationships with internal and external partners to maximize campaign performance and collaboration.
Oversee campaign performance recaps and synthesize insights to inform future strategy.
Identify cross-promotional opportunities and strategic synergies across Telemundo and NBCU platforms.
Maintain a pulse on entertainment trends, audience behavior, and the competitive landscape to inform proactive strategy development.