The Hollywood Reporter: Manager, Marketing Strategy

Penske Media•Los Angeles, CA

1d•$80,000 - $90,000•Onsite

About The Position

The Hollywood Reporter is currently seeking a Manager, Marketing Strategy that will operate at the intersection of creativity, strategy, data and execution, leveraging their expertise to develop and execute compelling cross-platform marketing campaigns aligned with advertisers' goals and the company's brand. This collaborative and hands-on role will balance ideation, project management, data analysis and partnership building to drive results within a fast-paced entertainment publishing environment. As a Manager, Marketing Strategy, you’ll play a role in shaping the company’s creative identity while fostering meaningful connections between advertisers and a culture-rich audience. This role provides an excellent opportunity to innovate, grow, and thrive within a collaborative environment fueled by creativity and passion for the entertainment industry.

Requirements

Minimum 4 years of experience in publishing, marketing, agency work, or digital media, with expertise in developing custom content and integrated campaigns.
Exceptional creative writer and storyteller with a demonstrated ability to craft compelling narratives.
Proficient in creative presentation tools, including Keynote, PowerPoint, and Excel.
Strong ability to ideate creative concepts independently and translate them into actionable marketing opportunities for advertisers.
Proven experience managing multiple projects, tight deadlines, and workflow prioritization in a fast-paced environment.
A team player with a flexible, cooperative spirit and the ability to collaborate with various teams and personalities.
Enthusiasm for entertainment, film/TV, and a strong appreciation for THR.
Solution-oriented mindset — proactive problem solver, strategic thinker, and quick learner driven to improve processes and outcomes.

Nice To Haves

Some experience with entertainment or awards season-related campaigns is highly preferred.
Experience in consumer brand pitching is a bonus.

Responsibilities

Marketing Campaign Development Participate and eventually lead brainstorms for mid-to-large budget campaigns and develop innovative, cross-platform marketing strategies that align with advertiser goals and brand identity.
Design and execute compelling 360° marketing campaigns that incorporate a blend of digital, print, video, live events, social media, and custom content initiatives.
Cross-Department Collaboration Collaborate with internal teams — including sales, editorial, video, PR, account management, and events — to shape and implement integrated marketing strategies that leverage the company’s unique assets.
Work across departments to gather data, apply audience research insights, design compelling copy, and harness performance analytics to craft solutions for client needs.
Marketing Material Development Create clear, concise marketing materials that show how the company’s platforms can work collaboratively to support client objectives.
Ensure consistency and innovation in the messaging, storytelling, and presentation format of all materials, including general materials, proposals and pitches.
Program Execution Lead the end-to-end delivery of select sold programs, including resource allocation and vendor partnerships, ensuring seamless execution and measurable success.
Assist in troubleshooting and resolving issues for live campaigns, addressing challenges quickly and professionally.
Data Analysis Analyze audience behavior, editorial performance trends, and content engagement opportunities across THR’s platforms.
Monitor marketplace and advertiser trends to inform marketing initiatives and identify opportunities for strategic growth.
Track program performance and collaborate with digital teams to optimize campaigns and create client-facing case studies.

Benefits

full range of medical, financial, and/or other benefits including 401(k) eligibility and paid time off benefits
PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
Employee Assistance Program
Life Insurance
Short & Long Term Disability
Paid Parental Leave
401(k) Retirement Plan with an Employer match
company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.
Flexible Vacation Policy