Manager, Marketing Strategy & Planner
About The Position
The Marketing Strategic & Planning Manager, is a senior media strategist that will help create unique programming for the Hearst Texas Media sales team. They will work with Hearst marketing teams to design programs that leverage Hearst media assets across Texas. They will proactively provide B2B efforts to accelerate sales, cultivate relationships and garner new business. They will work with the Hearst Strategic media planning team to provide market insights, develop custom audience strategies and compelling presentations. They will also help respond to critical RFP’s and sales proposals.
Requirements
- Strong media strategy and planning skills that will bring together campaign and sponsorship opportunities across Hearst Texas markets
- The ability to tell the story by conveying the campaign vision, strategy and capabilities
- Ability to present well and comfortable leading a presentation with clients and leadership
- Understand the nuances to strategic campaign development including the best target demographics, best time to run and which mediums
- A firm grasp of digital platforms including digital media, native advertising, audience data and social media
- Ability to collaborate with sales, marketing, advertising, and product teams to facilitate a comprehensive plan.
- Ability to support market research to help determine desired customer profile and strategy.
- Analytical skills that help develop and interpret campaign insights
- A creative mind to help ad campaigns stand out from the competition.
- A strong communicator that can convey the vision of an ad campaign to sales executives and clients.
- 2-3 years’ experience in a fast-paced Agency, Sales and marketing organization
- Direct experience working in/or alongside Sales/Marketing
- Understand the B2B sales process and the role os marketing support
- Proficient in Microsoft Office especially PPT
- Highly organized and able to shift priorities quickly
- Ability to work and garner support cross-departmentally
- Comfortable with presenting and leading calls including with clients
- Keen attention to detail
- Exceptional communication skills
- Not afraid to ask questions
- Capable of meeting tight deadlines
- Clear team-player attitude
- Comfortable with rolling with the punches
Responsibilities
- Create unique programming for the Hearst Texas Media sales team
- Design programs that leverage Hearst media assets across Texas
- Proactively provide B2B efforts to accelerate sales, cultivate relationships and garner new business
- Provide market insights
- Develop custom audience strategies and compelling presentations
- Respond to critical RFP’s and sales proposals
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
51-100 employees
