Manager, Marketing Strategy (Clinical Education & Therapeutics)
About The Position
We are looking for a strategic and commercially minded marketing leader to own the go-to-market strategy for Pearson’s Clinical Education & Therapeutics markets across North America. This role is responsible for shaping portfolio priorities, defining positioning, and leading the execution of integrated marketing strategies that drive revenue, pipeline growth, customer adoption, and retention. Working closely with Sales, Product Management, Clinical SMEs, and global marketing teams, you will translate market insights into clear strategies, impactful campaigns, and scalable launch frameworks. You will also lead and develop a team of marketing specialists, ensuring alignment, execution excellence, and continuous optimisation.
Requirements
- 7+ years of marketing experience, including team leadership
- Proven experience owning go-to-market strategy and delivering integrated campaigns tied to revenue and pipeline growth
- Strong background in B2B or B2B2C marketing (healthcare, clinical, education, edtech, or regulated industries preferred)
- Experience working cross-functionally with Sales, Product, and subject matter experts
- Strong analytical mindset with the ability to interpret performance data and optimise campaigns
- Experience with marketing technology and analytics tools (e.g. GA4, Salesforce, Tableau or similar)
- Excellent communication skills with the ability to translate complex topics into clear, compelling narratives
- Strong organisational and project management skills in a fast-paced, matrixed environment
- Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience)
Responsibilities
- Own the overall marketing strategy, positioning, and go-to-market vision for Clinical Education & Therapeutics markets
- Lead annual and quarterly planning, including campaign roadmaps, messaging frameworks, and portfolio priorities
- Use market research, customer insight, and competitive analysis to shape strategy and identify growth opportunities
- Ensure alignment between marketing initiatives and business goals, including revenue and pipeline targets
- Manage, mentor, and develop a team of marketing specialists
- Foster strong collaboration across Sales, Product, Clinical, Digital, and global marketing teams
- Drive alignment across functions to ensure consistent messaging and seamless execution
- Oversee the development and execution of integrated, multi-channel marketing campaigns (digital, paid media, email, social, events, and content)
- Lead campaign strategy for key product portfolios, launches, webinars, and thought leadership initiatives
- Ensure campaigns position Pearson as a trusted leader in clinical education, digital innovation, and assessment accuracy
- Act as the marketing lead across clinical and therapeutic domains (e.g. achievement, cognitive, behaviour, early childhood, speech and OT)
- Monitor market trends and translate insights into differentiated messaging and opportunities
- Elevate thought leadership by amplifying SME expertise and evidence-based content
- Support product launches through strategic positioning, messaging, and campaign execution
- Partner with portfolio leaders to prioritise key products and drive adoption
- Develop sales enablement materials and customer-facing assets
- Define KPIs and reporting frameworks for all campaigns
- Analyse performance data to optimise ROI, targeting, and channel effectiveness
- Provide insights and recommendations to senior stakeholders
- Act as a strategic partner to cross-functional leaders across Clinical, Education, and Therapeutics teams
- Build strong relationships across North America and global teams
- Share best practices and scale successful strategies across regions
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
5,001-10,000 employees
