Manager, Marketing | SEO & GEO | Business Cards & Payments

Capital One•McLean, VA

About The Position

Capital One, a Fortune Magazine “100 Best Companies to Work For,” is seeking an SEO & Generative Engine Optimization (GEO) Manager to drive Capital One Business’s off-site SEO and AI focused content strategy. This associate will be the go-to subject matter expert for improving visibility in both traditional search engines and emerging AI-powered search experiences, partnering with an internal team of SEOs and Content Strategists. The ideal candidate is a proactive executor with strong technical SEO skills, a data-driven mindset, and a willingness to learn and adapt in a rapidly evolving search landscape. This role partners with external agencies, internal Product and Tech partners, PR, paid media and more. The SEO/GEO Manager will help to grow our digital footprint, bridging the gap between technical SEO, editorial strategy, and brand authority, driving the evolution from simply "ranking for keywords" to "owning the answer." To achieve this, you will build a content architecture that is structured for machines and compelling for humans, creating on-site destinations with internal partners to support off-site visibility strategies that drive high-intent, qualified traffic across the entire customer lifecycle.

Requirements

Bachelor’s degree or Military experience
At least 6 years of digital or marketing work experience
At least 4 years of experience in SEO or SEM or content marketing
At least 4 years of experience in web analytics or keyword planning tools such as Ahrefs, Semrush, Profound, Bluefish, Google Analytics, Google Search Console
At least 1 year of experience defining and tracking new KPIs related to AI visibility (such as Share of Voice in AI responses)

Nice To Haves

At least 3 years of experience in financial services or highly-regulated marketing industry
At least 3 years of experience in Brand Strategy

Responsibilities

Implement on-page, technical, and content optimizations on owned and third-party websites to support SEO and GEO strategies
Partner to ensure proper site crawlability, accessibility, schema markup, page speed optimization, and adherence to SEO best practices
Collaborate with content teams to optimize existing and new content for search visibility, including keyword integration and AI discoverability enhancements
Use analytics tools to track SEO/GEO performance, identify issues, and provide actionable recommendations to improve rankings and AI visibility
Assist in preparing performance reports and dashboards, highlighting business-relevant progress and opportunities to be shared with partners and stakeholders
Stay informed on search engine algorithm updates, AI-driven search trends, and emerging GEO practices to inform tactical adjustments
Work closely with brand teams, analytics, and paid media to ensure SEO/GEO tactics align with broader marketing objectives
Adapt strategy to align with strategic initiatives to drive changes and updates to targeting based on business need
Flawlessly execute a well-managed governance process to ensure audit readiness for all marketing assets/content
Highly effective communication skills with outstanding writing, editing, and presentation abilities