Manager, Marketing Science
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About The Position
This role is Hybrid working 3 times a week in our office in downtown Chicago, Illinois. The Manager, Marketing Science is tasked with developing, and delivering advanced ML/AI-based products and analytic solutions integrated into the Publicis CoreAI to support the agency's global media engagement relationship with Mars, Inc. This role will be a critical driver both of technical and effective delivery of advanced analytic solutions. Specifically in the areas of connected measurement, outcomes/KPI forecasting, experimental designs at the strategic segments and geo levels, and optimization across all brand & performance media investments. We seek an experienced marketing science practitioner who has applied their technical expertise to innovative data engineering and ML/AI modeling problems. The ideal candidate blends technical-domain expertise with hands-on modeling and data engineering experience in leveraging structured & unstructured data and category experience in CPG and service-based business models.
