Manager, Marketing Program Management (Fixed Term for 6 - 8 Months, Benefitted)

Stanford Health Care•Palo Alto, CA

3d•$71 - $93

About The Position

The Manager, Marketing Program Management is responsible for the oversight of Marketing programs and projects and their resulting deliverables, managing high-level timelines and the needs, interests, and expectations, of internal clients. This job entails the following: • Guide the team through the planning, design, and execution of programs and projects for the Marketing Department. • Lead and document continuous improvement efforts across the team and engage/influence the Marketing department team members in driving efficiencies. • Lead the coordination of internal resources and external vendors across programs and projects to meet Marketing's goals and objectives. Identify, manage and communicate risks at a department level to drive critical trade-off decisions. • Engage and collaborate directly with all clients to understand needs, solicit requirements, and ensure output is delivered within the defined scope, schedule, and budget. • Represent Marketing in joint efforts with other departments (e.g. Communications, Patient Experience, etc.) to create unified plans and outcomes. • Lead the definition and execution of standard management reports and dashboards (e.g., budget, resources, etc.) for line of sight to programs and projects as well as key metrics of performance. • Lead and execute the forecasting of new programs and projects including new and recurring priorities for the Marketing department to drive efficiencies in predictable and repeatable projects. • Develop, execute and communicate methodologies for tracking and reporting progress and for performance of projects and programs to be used for continuous improvement efforts. Locations Stanford Health Care What you will do 1. Program Management (50%) Lead, coach, and mentor team members for continuous improvement across Marketing programs and projects to drive consistency and efficiency and model best practices Apply a strategic, consistent and principled approach to align projects with Marketing priorities to ensure resources are appropriately allocated. Ensure that the appropriate projects and programs are created and managed in alignment with overall Marketing priorities. Engage with clients and stakeholders to build positive relationships, understand their needs & interests, and communicate effectively. Develop programs and projects and support execution of the creative process, which may range from creative asset production process to bespoke creative assets. Lead the incorporation of learnings into standard work processes to fully realize improvement opportunities. 2. Project Management (30%) Individually support and manage marketing initiatives. Drive project forward and be accountable for end-to-end completion of defined projects and oversight of projects. Communicate project status to the internal team, clients, and vendors to ensure transparency, alignment, and collaboration throughout the project lifecycle. Oversee the review and approval process to guarantee that all stakeholders stay informed and engaged in the decision-making processes, ultimately resulting in timely and precise approvals for project milestones. Meet with clients to ascertain scope of work and clarify specific requirements of each project to ensure alignment between client expectations and project deliverables. Track project/campaign performance, specifically to analyze the successful completion of short- and long-term goals. Develop comprehensive project plans to be shared and agreed upon with clients as well as Marketing stakeholders. 3. Budget & ROI Management (10%) Meet budgetary objectives, communicate, and make adjustments to projects based on constraints. Develop detailed business plans for new programs including goals, actions, timelines, metrics and measurements for tracking, investment requirements, and opportunities for continuous improvement. 4. Supervision (10%) Provide effective guidance and coaching in a motivating, educational and positive manner to support their performance and development.

Requirements

Bachelor's degree in a work-related field/discipline from an accredited college or university.
2+ years management or supervisory experience
Minimum (8) years of progressively responsible and directly related work experience.
Relevant work experience in marketing, advertising, creative, e-commerce or related field.
Demonstrated ability to manage multiple detail-oriented projects simultaneously.
Demonstrated expertise managing a range of creative processes – from bespoke campaigns to high-volume turn-key collateral - from intake through discovery to production and delivery, identifying opportunities for increased efficiency while maintaining quality.
Demonstrated experience in achieving goals on time, with attention to detail and the resourcefulness to proactively identify and resolve potential problems, including communicating changed priorities to impacted stakeholders.
Demonstrated critical thinking, problem-solving, collaboration and negotiation skills.
Strong communication skills; written, verbal and presentation.
Advanced time management and analytical skills.
Demonstrated experience in program and project management in a marketing, creative or agency environment.
Thoughtful and strategic approach to problem solving; strong judgment and decision-making capabilities.
Creative and dedicated individual who thrives within a collaborative culture.
A seasoned, experienced professional with general understanding of various facets of marketing, content creation, and the production process in an environment which encompasses projects ranging from large campaigns to turn-key deliverables.
Ability to understand and contribute to complex marketing initiatives and to manage multiple content projects on short deadlines.
Strong relationship-management skills with both internal Marketing colleagues and external stakeholders and vendors; ability to build consensus and work effectively within a cross-departmental team.
Strong interpersonal skills, able to motivate and drive collaboration with other departments and stakeholders without direct authority over those groups.
Strong written and verbal communication skills.
Ability to quickly prioritize and comprehend through a framework to organize multiple parallel projects and priorities.
Experience with project management tools and building programs and project plans and frameworks for others to utilize.
Overall program management capability with multiple team members and deliverables.

Nice To Haves

Advanced Degree in Business Administration, Project Management, preferred.
Project Management Professional (PMP) ® strongly preferred.
Experience in brand management is a plus.
Familiarity with project management software (preferably Workfront and Smartsheet).
Experience with process improvement and resource allocation.

Responsibilities

Lead, coach, and mentor team members for continuous improvement across Marketing programs and projects to drive consistency and efficiency and model best practices
Apply a strategic, consistent and principled approach to align projects with Marketing priorities to ensure resources are appropriately allocated.
Ensure that the appropriate projects and programs are created and managed in alignment with overall Marketing priorities.
Engage with clients and stakeholders to build positive relationships, understand their needs & interests, and communicate effectively.
Develop programs and projects and support execution of the creative process, which may range from creative asset production process to bespoke creative assets.
Lead the incorporation of learnings into standard work processes to fully realize improvement opportunities.
Individually support and manage marketing initiatives.
Drive project forward and be accountable for end-to-end completion of defined projects and oversight of projects.
Communicate project status to the internal team, clients, and vendors to ensure transparency, alignment, and collaboration throughout the project lifecycle.
Oversee the review and approval process to guarantee that all stakeholders stay informed and engaged in the decision-making processes, ultimately resulting in timely and precise approvals for project milestones.
Meet with clients to ascertain scope of work and clarify specific requirements of each project to ensure alignment between client expectations and project deliverables.
Track project/campaign performance, specifically to analyze the successful completion of short- and long-term goals.
Develop comprehensive project plans to be shared and agreed upon with clients as well as Marketing stakeholders.
Meet budgetary objectives, communicate, and make adjustments to projects based on constraints.
Develop detailed business plans for new programs including goals, actions, timelines, metrics and measurements for tracking, investment requirements, and opportunities for continuous improvement.
Provide effective guidance and coaching in a motivating, educational and positive manner to support their performance and development.