Manager - Marketing Operations

Pace® Analytical Services•Roseville, MN

3d•Remote

About The Position

Are you ready to work making the world a safer, healthier place? Join our mission to continuously move science forward; to innovate and advance all aspects of our business to improve the health and safety of our communities and lives. SUMMARY: The role focuses on managing and refining our CRM systems for enhanced client engagement, seamless revenue attribution, and integration with various platforms. Key responsibilities include developing automation sequences, ensuring workflow efficiency, and maintaining precise reporting for revenue metrics. Success in this position relies on collaborative cross-functional efforts and the ability to adapt to evolving best practices in RevOps and marketing automation.

Requirements

5+ years of experience in marketing operations.
Expertise in HubSpot Enterprise and Salesforce.
Expertise in managing the technology and analytic structure for inbound/outbound and account-based demand-generation programs in a matrixed, multi-segmented B2B environment.
Expertise in data enrichment and intent platforms.
Strong understanding of data structures, search engine strategies, algorithms, and SEO tools (SEM Rush or equivalent).
Strong understanding of pay-per-click, retargeting, and other digital advertising strategies.
Strong understanding of Google Analytics or similar website reporting/analytics software.
Ability to manage multiple priorities and projects spanning cross-functional teams, and set clear expectations to stakeholders on completion timelines.
Ability to interpret analytical data and provide guidance/prioritize areas for improvement.
Metric-driven; adept at building accurate dashboards and reports on marketing/sales activity at various levels.
Technology curious; takes initiative to interpret problems and source solutions to improve user experience and business results.
Proficient in MS Office applications.
Excellent communication and collaboration skills at all levels in the organization.
Ability to work independently and in close collaboration with others in a remote environment; manage multiple projects and priorities simultaneously and successfully.
Ability to supervise and coach direct reports in a remote environment.

Nice To Haves

Experience using Demandbase a plus.
Understanding of analytics tools, preferably Power BI.
HubSpot certification

Responsibilities

Own the end-to-end marketing technology stack, ensuring accurate setup, maintenance, and optimization of systems and workflows.
Build, test, and maintain automation workflows and sequences that drive client engagement throughout the life cycle.
Route, score, and nurture leads. Drive retention and new logos.
Implement and monitor revenue attribution models across marketing, sales, and service systems.
Audit pipelines and automation performance to identify gaps, errors, and optimization opportunities.
Create dashboards and reporting structures monitoring program performance, funnel velocity, automation/conversion efficiency, and attribution/program ROI. Drive ROAS goals.
Partner with sales, marketing, and finance teams to ensure revenue metrics are tracked, reported, and accurate.
Integrate core marketing (HubSpot) and sales (Salesforce) systems with adjunct systems to create unified data flows.
Document processes, workflows, and standard operating procedures to ensure scalability and repeatability.
Support cross-functional projects requiring data hygiene and synchronization, attribution, and workflow automation.
Stay current with best practices in RevOps, CRM, and marketing technologies to recommend continuous improvements.
Manage and coach direct reports to achieve performance goals.
Management of third-party vendors and budgets.