Manager Marketing Go-to-Market LTL

FedEx • Harrison, AR

291d • $9,208 - $16,575 • Remote

About The Position

Determines the demand for products and services offered by the organization by managing marketing programs and research and analyses. Essential Functions May be responsible for a market segment including development, marketing research and analyses, pricing and advertising. Perform other duties as assigned. Additional Responsibilities Develop the go-to-market narrative for LTL and align across channels to execute the narrative. Develop and implement comprehensive go-to-market strategies to support business objectives and drive growth. Stay up-to-date on the latest digital marketing trends and tools. Collaborate with cross-functional teams to develop and execute integrated digital campaigns across various channels with engaging, relevant, and impactful content.

Requirements

• Bachelor's Degree/equivalent in business, finance, marketing or other directly related discipline.
• Five (5) years directly related experience in planning and analyses.
• More advanced degrees may offset experience requirements; a related Master's Degree equals two (2) years experience.
• Demonstrated computer skills.
• Strong basic management, human relations, communication and analytical skills.

Nice To Haves

• Creative and flexible with the ability to generate new ideas that enhance customer experience.
• Experience leading teams and go-to-market strategies with Revenue Growth.
• Strong understanding of digital marketing trends.
• Excellent communication skills and a passion for delivering results.
• Track record for leveraging analysis and key metrics to evaluate marketing effectiveness and make data-driven decisions.

Responsibilities

• Manage marketing programs and research and analyses to determine product and service demand.
• Be responsible for a market segment including development, marketing research and analyses, pricing, and advertising.
• Develop the go-to-market narrative for LTL and align across channels.
• Develop and implement comprehensive go-to-market strategies to support business objectives and drive growth.
• Stay up-to-date on the latest digital marketing trends and tools.
• Collaborate with cross-functional teams to develop and execute integrated digital campaigns.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Retirement
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Couriers and Messengers
• Education Level: Bachelor's degree