Manager, Marketing Executive Network Audience

Shrm • Alexandria, VA

397d • $98,000 - $125,000

About The Position

The Manager of Marketing Executive Network Audience at SHRM is responsible for leading the digital marketing transformation aimed at senior executives. This role focuses on developing integrated marketing strategies, executing omnichannel campaigns, and optimizing performance marketing to enhance customer lifetime value and drive revenue growth. The manager will oversee a team of growth marketers and collaborate with various departments to ensure a seamless consumer experience across all touchpoints.

Requirements

• Bachelor's degree or equivalent relevant experience.
• At least 8 years of progressively complex experience in customer-centric marketing.
• Experience with demand generation, personalization, and audience-centric marketing.
• Proficiency in marketing automation, CRM, and marketing analytics, particularly with Salesforce and Marketo.

Nice To Haves

• Experience with digital advertising, SEO/SEM, and social media marketing.
• Exceptional writing skills tailored for executive audiences.

Responsibilities

• Own and lead across the consumer journey, evolving marketing capabilities for omni-channel personalization.
• Understand the executive and luxury market, focusing on consumer behavior of senior roles.
• Manage digital marketing platforms including email service providers and marketing automation tools.
• Conduct high-performing marketing to achieve AIP KPIs.
• Drive loyalty and preference with the audience to create high customer lifetime value (CLV).
• Strategize and execute a full-funnel experience from awareness to member engagement and renewals.
• Develop an Integrated Content Marketing Plan tailored to the Executive Network audience.
• Manage digital direct-response marketing programs in a fast-paced environment.
• Oversee marketing operations including CRM and marketing automation systems like Marketo and Salesforce.
• Partner with analytics to monitor and optimize audience engagement and experience.
• Measure effectiveness and ROI for the Executive Network's marketing efforts.
• Manage SHRM's marketing technology and tools for the Executive Network.
• Build relationships with sales and mentor a team of digital marketing professionals.
• Manage agencies and partners for various marketing services.
• Translate data into clear insights and actionable recommendations.
• Collaborate within a matrix organization to align resources for market-level implementation plans.
• Manage a multi-million-dollar budget to ensure effective ROI.

Benefits

• Professional growth and development opportunities.
• Health, dental, and vision insurance.
• Health savings and flexible spending accounts.
• Retirement plans including 401k.
• Open leave policy.
• Annual discretionary bonus and incentives.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Industry: Professional, Scientific, and Technical Services
• Education Level: Bachelor's degree
• Number of Employees: 10,001+ employees