Manager, Marketing Events

Workday•Pleasanton, CA

9d•Hybrid

About The Position

In this role, you will have the outstanding opportunity to craft and lead our ancillary and attendee networking experiences, ensuring flawless execution of world-class events. Your expertise and proven track record in event execution will be critical in driving our success and enabling us to compete at the highest level.

Requirements

5+ years corporate event experience, working directly for a SaaS-based B2B technology company.

Nice To Haves

Experience in planning a varied event portfolio including user conference, executive events, strategic sponsorships, tradeshows, thought leadership platforms, and other type of events is a plus.
Proven use of technology tools for effective project management
Ability to identify and scale cost savings options
Experience with event technology systems including RainFocus, EventBase, JiffleNow and like systems
Skilled collaborator capable of partnering with internal teams and external vendors
Outstanding interpersonal skills - both written and verbal - comfortable championing projects internally
Excellent negotiating and contracting skills
Self-motivated and resourceful, ability to navigate ambiguity in a fast-paced environment
Travel required as needed for site inspections, planning meetings, and event execution (25% travel)

Responsibilities

Lead the workstreams responsible for ancillary, attendee networking and meetings management for Workday’s user conferences.
Act as the Experience Marketing lead to the internal collaborators to ensure programming aligns to strategic business objectives and efficient attendee journey.
Define the efficient attendee experience with program leaders as it relates to various event invitation process, audience engagement tools, event surveys and other touchpoints.
Partner with data strategy team to align on end-to-end reporting requirements prior to build, and develop critical metrics/goals to accurately measure success.
Collaborate on audience acquisition strategy with the event strategy team.
Proactively bring new insights and improved processes for consideration.
Highly-competent budget development (upwards of over $1M) and continually identify, propose, and implement cost-savings opportunities.
Own survey management and continuously improve survey build to collect strategic data.
Contribute to post-event debriefs and presentations summarizing event performance to communicate key takeaways and future improvements.
Establish and lead effective processes, meetings and timelines and regularly communicate any interdependencies.
Lead vendor relationships required to support programs.