Manager, Marketing Enablement (LATAM)

Warner Music • Miami, WA

2d • Onsite

About The Position

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: ● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. ● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans. ● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises. WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent. The Global Marketing Enablement team is tasked with ensuring that Warner Music Group’s (WMG) local and regional marketing teams have the best tools, platforms, and services to execute high-impact campaigns across all Latin markets. We are the strategic and operational engine that connects global MarTech strategy with regional execution, enabling our marketers to effectively break artists, deepen fan engagement, and deliver commercial growth. This role is crucial, serving as the primary point of contact for Marketing Enablement across Latin America, balancing global consistency with the unique needs and innovation opportunities within LATAM. You will be the driving force behind implementing WMG’s marketing enablement strategy across the vibrant and diverse Latin American region. Reporting to the SVP of Marketing Enablement, you will define, deploy, and optimize our marketing technology stack and manage crucial third-party vendor relationships, ensuring our regional teams have the operational edge to deliver world-class campaigns efficiently and at scale. This is a hands-on, strategic leadership role where you will champion change management, pioneer new martech and AI solutions, and ensure every investment in enablement directly translates into measurable artist and commercial success across Latin markets.

Requirements

• You have 5+ years in marketing enablement, technology, or operations with multi-market responsibility.
• You are fluent in both Spanish and English (required), with proficiency in Portuguese strongly preferred.
• You have proven expertise managing third-party vendor partners and integrating them with marketing technology platforms.
• You have demonstrated success deploying and optimizing a composable marketing technology stack across multiple markets.
• You possess strong analytical skills with experience using data to guide investment, adoption, and campaign performance.
• You are an experienced leader in cross-functional teams and adept at managing complex initiatives across diverse markets.
• You have excellent communication, stakeholder management, and influence skills to drive change and adoption.
• You are a strategic thinker with the ability to balance operational efficiency, technology adoption, and fan engagement objectives.

Nice To Haves

• Experience in the creative, music, or entertainment industries.
• Familiarity with a range of marketing platforms, CRM systems, data management tools, and analytics solutions.
• A passion for music and fan engagement, with the ability to connect enablement outcomes to artist and commercial success.

Responsibilities

• You will partner with the SVP of Marketing Enablement to shape and execute WMG’s global strategy for martech, vendor partnerships, and supporting workflows in LATAM.
• You will serve as the trusted point of contact for Marketing Enablement across LATAM, ensuring alignment between global strategy and regional execution.
• You will own the delivery and optimization of WMG’s martech stack across LATAM, balancing global consistency with local flexibility and innovation.
• You will lead WMG’s approach to third-party marketing vendor partners across the region, ensuring cost-effectiveness, high-quality service, and integration into the martech stack.
• You will drive adoption and effective usage of platforms through enablement, training, and best-practice sharing across regional teams.
• You will partner with Tech and Marketing Intelligence to ensure data is centralized, accurate, compliant (GDPR and other regional laws), and actionable across the region.
• You will lead the martech innovation roadmap across LATAM, piloting new tools, platforms, and AI-driven solutions to strengthen WMG’s marketing capabilities.
• You will leverage analytics to measure platform adoption, vendor performance, and impact to optimize marketing enablement investments.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees