Manager Marketing Digital LTL

FedEx • Harrison, AR

301d • $9,208 - $16,575 • Remote

About The Position

Determines the demand for products and services offered by the organization by managing marketing programs and research and analyses. Essential Functions May be responsible for a market segment including development, marketing research and analyses, pricing and advertising. Perform other duties as assigned. Additional Responsibilities Create differentiation through new digital experiences, ultimately driving revenue growth and improving the customer experience: including experiences across all customer segments through the website and other platforms across the shipment journey. Responsible for customer driven design including digital experience design and end-to-end experience design. Thorough understanding of LTL customer needs, delivering frictionless experiences for internal and external customers.

Requirements

• Bachelor's Degree/equivalent in business, finance, marketing or other directly related discipline.
• Five (5) years directly related experience in planning and analyses.
• More advanced degrees may offset experience requirements; a related Master's Degree equals two (2) years experience.
• Demonstrated computer skills.
• Strong basic management, human relations, communication and analytical skills.

Nice To Haves

• Experience with digital user experience and creating new digital capabilities.
• Leading tech projects, new platform evaluations and integrations.
• Experience creating differentiation through new digital platforms to drive growth and customer experience improvements.
• Understanding of LTL customer needs and connecting to digital marketing.
• Strong communication skills and ability to collaborate effectively across technical and non-technical teams.

Responsibilities

• Manage marketing programs and research and analyses to determine product and service demand.
• Be responsible for a market segment including development, marketing research and analyses, pricing, and advertising.
• Create differentiation through new digital experiences to drive revenue growth and improve customer experience.
• Design customer-driven digital experiences and end-to-end experience design.
• Understand LTL customer needs and deliver frictionless experiences for internal and external customers.

Benefits

• Health insurance
• Vision insurance
• Dental insurance
• Retirement
• Tuition reimbursement

What This Job Offers

• Career Level: Mid Level
• Industry: Couriers and Messengers
• Education Level: Bachelor's degree