Manager, Marketing Brand Management

SC Johnson • Racine, WI

8d • Hybrid

About The Position

As Manager, Brand Management, you’ll be at the forefront of shaping how our brands connect with consumers and win in the marketplace. This dynamic role blends strategic brand equity building, media-to-cart innovation, and portfolio leadership. You’ll drive integrated marketing strategies that spark engagement, fuel growth, and align cross-functional teams around a shared vision of success.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 7+ years of relevant experience, or 5+ years with an advanced degree.
• Qualified candidates must be legally authorized to work in the United States.

Nice To Haves

• MBA or advanced degree preferred.
• 5–7 years in portfolio management, brand strategy, or related marketing roles.
• Project Leadership & Growth Orientation: Proven ability to lead strategic brand marketing initiatives and cross-functional teams, with a strong focus on driving growth and innovation within portfolio and S&OP functions.
• Strategic Analytics: Expertise in leveraging consumer, market, and operational data to generate actionable insights; skilled in advanced analytics, KPI development, and performance optimization.
• Business & Financial Acumen: Strong understanding of business fundamentals, including P&L management, demand planning, and resource allocation to maximize ROI.
• Results Orientation: Demonstrated ability to deliver measurable outcomes with urgency and accountability, balancing strategic leadership and hands-on execution.
• Analytical & Data Interpretation Skills: Strong analytical capabilities with the ability to interpret complex market and consumer data to inform decision-making.
• Communication & Collaboration: Excellent interpersonal and communication skills, with a proven ability to influence and align cross-functional stakeholders.
• Adaptability: High sense of urgency and ability to thrive in dynamic, ambiguous environments.

Responsibilities

• Equity & Media-To-Cart Develop and execute brand equity strategies, ensuring alignment with brand vision, positioning, and creative direction.
• Lead integrated communication planning across media channels (ATL, BTL, social), partnering with agencies and internal teams to deliver cohesive consumer experiences.
• Oversee creative development and packaging design to maintain and evolve brand identity across touchpoints.
• Conduct and apply consumer and market research to refine brand positioning and inform campaign strategies.
• Design and implement media-to-cart programs that connect upper-funnel brand building with lower-funnel conversion across digital and physical retail.
• Manage omnichannel execution, campaign analytics, and budget allocation to optimize performance and drive measurable outcomes.
• Portfolio Strategy & S&OP Define and prioritize portfolio strategies including segmentation, pricing tiers, innovation roadmaps, and sustainability integration.
• Lead claims strategy development, ensuring regulatory compliance and alignment with brand positioning and product messaging.
• Drive portfolio optimization through performance monitoring, assortment planning, and collaboration with Category Management.
• Align demand forecasts with marketing and sales strategies for accurate planning.
• Partner with Insights, Sales, and Analytics teams to evaluate marketing effectiveness and inform future portfolio and investment decisions.
• Support commercialization and cross-functional training to enhance omnichannel capabilities and foster continuous improvement.
• Integrated Growth Planning & Strategic Alignment Lead integrated growth planning efforts, ensuring innovation and portfolio priorities are aligned.
• Ensure all marketing and functional claims meet compliance standards and support business objectives.
• Foster a culture of continuous improvement, learning, and innovation across marketing practices.
• Support commercialization teams with training to enhance omnichannel and consumer-centric capabilities.
• Collaborate with Sales to leverage data, market trends, and forecasting models for strategic planning and performance optimization.

Benefits

• SC Johnson’s total compensation packages are at or above industry levels.
• In addition to salary, total packages may include bonuses, long-term incentives, matching 401(k) contributions and profit sharing based on company profitability, job level and years of service.
• As a family company, we’re committed to providing benefits such as subsidized health care plans, maternity/paternity/adoption leave, flexible work arrangements, vacation purchase options, recreation and fitness centers, childcare, counseling services and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees