Manager, Marketing, Boutique & Upscale Brands – Hybrid AZ

Best Western International • Phoenix, AZ

25d • Hybrid

About The Position

We’re looking for a collaborative and detail-oriented marketer to support the development and execution of brand marketing initiatives across our Boutique and Upscale brands including Aiden, Best Western Premier and Best Western Premier Collection. This role will contribute to brand architecture, elevated guest experience strategies, and Integrated Marketing efforts in partnership with cross-functional teams to strengthen brand equity and drive growth in this segment.

Requirements

• Approximately 5–7 years of experience in brand marketing, preferably within hospitality, travel, or luxury lifestyle sectors.
• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field; or equivalent combination of education and experience.
• Strong understanding of Upscale portfolio brand strategy and digital marketing fundamentals.
• Experience with paid media and campaign execution for premium audiences.
• Financial and budgeting awareness.
• Proficiency in Microsoft Office Suite.
• Familiarity with CRM platforms and Adobe tools.
• Ability to manage projects and collaborate across teams.
• Excellent communication and organizational skills.
• Understanding of hospitality industry dynamics and Upscale guest behavior.
• This is a hybrid position, requiring an onsite presence approximately three (3) days per week at our Headquarters location (6201 N 24th Parkway | Phoenix | AZ | 85016).
• Ability to travel up to 10% of the time.
• This position is not eligible for immigration sponsorship.

Responsibilities

• Support the development and refinement of brand architecture across Boutique and Upscale brands, ensuring consistency and clarity.
• Translate Upscale and Boutique brand positioning into actionable marketing tactics and premium guest-facing experiences.
• Ensure brand standards are upheld across all marketing touchpoints and communications.
• Collaborate with property teams to align brand goals, guest insights, and on-property Upscale and Boutique activations.
• Partner with Operations teams to support integration of brand standards into elevated service delivery.
• Work with digital marketing specialists to execute content strategies, CRM initiatives, and optimize owned channels for Upscale audiences.
• Assist in managing paid media campaigns in partnership with internal teams and external agencies.
• Monitor campaign performance and guest engagement metrics to support reporting and optimization.
• Contribute to seasonal and evergreen campaign development, including briefing, execution, and post-campaign analysis.
• Support personalization efforts using CRM data and loyalty program insights to enhance premium guest experiences.
• Collaborate with the loyalty team to strengthen member engagement and brand affinity for unique customer segments.
• Help drive revenue and bookings through targeted brand campaigns and performance tracking.
• Utilize CRM platforms and Adobe tools (e.g., Adobe Experience Manager, Adobe Analytics) to support marketing efforts.
• Leverage AI tools to improve efficiency in content development and campaign execution.
• Participate in process improvement initiatives and contribute ideas to enhance marketing operations.
• Take on ad hoc and stretch projects as needed to support evolving business priorities.

Benefits

• Medical/Dental/Vision available day one
• Vacation/Sick- accruals start day one
• Paid company holidays and personal holidays to celebrate what’s important to you
• 401K - company contribution and match (U.S.)
• Registered Retirement Savings Plan (RRSP) – company contribution and match (Canada)
• Employee discounts/hotel discounts
• Free financial and health wellness programs
• Tuition Reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees