Manager, Market Strategy

Humata Health • Winter Park, FL

9d • Remote

About The Position

As the Manager, Market Strategy at Humata, you will be the driving force behind our partner-led expansion, responsible for developing and executing go-to-market strategies focused on achieving deep penetration into the existing customer bases of our referral and channel partners. This is a highly strategic role focused on identifying and activating high-leverage partnerships that generate scalable opportunities for the Humata Growth team to pursue. You will work closely with our internal Growth and Marketing teams to identify partner-driven leads and ensure they are handed off effectively for sales execution and funnel development. You will also be responsible for working with Growth to identify market whitespace / additional areas for future growth and build Account-Based Marketing (ABM) programs to deepen penetration in existing health systems & partner networks. This role is ideal for someone who thrives on developing go-to-market strategies, building systems, activating influence through others, and enabling partner-led expansion at scale.

Requirements

• 4+ years of experience in consulting (preferably in the healthcare space) or in a strategy role within the Healthcare / Revenue Cycle space
• Demonstrated success in developing go-to-market strategies and/or developing & scaling strategic channel, referral, or reseller partnerships
• Strong collaboration and handoff skills - adept at enabling internal sales teams to close partner-sourced opportunities with clear value messaging and alignment
• A strategic, systems-oriented mindset with the ability to build scalable go-to-market motions through others
• Experience planning and executing co-marketed campaigns and joint partner events—webinars, conferences, roundtables—that convert awareness into pipeline

Nice To Haves

• Previous experience managing and selling through strategic partnerships/re-seller agreements is strongly preferred

Responsibilities

• Partner-Led GTM Strategy : Lead the development and execution of high-leverage GTM strategies specifically designed to achieve deep penetration into the customer ecosystems of our existing and future channel and referral partners
• Joint Opportunity Developmen t: Collaborate closely with referral and channel partners to surface new sales opportunities and co-develop strategies to unlock them, ensuring the Growth team has a steady stream of qualified at-bats
• Future Market Expansion : Identify areas of future market expansion, continuously researching and identifying new verticals, regions, and partner types that represent significant, untapped growth opportunities for Humata.
• Market Feedback Loop : Bring back insights from partners and their customers to inform Humata’s GTM strategy, product roadmap, and messaging
• Account Research and Intelligence: Research target health systems, payers, and pharmaceutical companies to map decision-makers, organizational priorities, and potential entry points. Build detailed account briefs that equip sales with the insights they need for tailored engagement.
• Partner Relationship Management : Cultivate strong relationships with strategic partner teams, aligning around shared objectives and ongoing success
• Strategic Collaboration : Work cross-functionally with Product, Marketing, and Sales to align partner activity with business priorities
• Co-Marketing & Events : Collaborate closely with Marketing to develop joint marketing campaigns, including webinars, roundtables, and field events
• Performance Metrics : Define and track success metrics for each partner channel, including sourced pipeline, event-generated leads, and handoff conversion rates.

Benefits

• Competitive Compensation: Enjoy competitive base compensation, equity through our Employee Stock Option Plan, and bonus-eligible roles
• Comprehensive Benefits: Full benefits package including unlimited PTO and 401k program with employer match
• Growth Opportunities: Advance your career in a fast-paced, high-impact environment with ample professional development
• Inclusive Culture: Join a diverse workplace where your ideas and contributions are valued
• Remote Flexibility: Enjoy working remotely while being part of a collaborative team, with access to our new office in Winter Park, FL

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 101-250 employees