Manager, Market Insights & Content Marketing

Weisiger Group-posted 3 months ago
Charlotte, NC
1,001-5,000 employees
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At LiftOne, we are committed to building a company that stands the test of time-one rooted in integrity, inclusivity, and the shared success of our people. We believe our differences drive innovation and give us a competitive edge, and we foster a culture where every employee feels valued, respected, and empowered. Trust is the foundation of everything we do, and we invest intentionally in our greatest asset: our people. As a key driver of business growth and exceptional customer experience, our marketing team plays a strategic role in advancing LiftOne's mission. We are currently seeking a Manager, Market Insights & Content Marketing to help us elevate our digital presence and deliver a measurable impact. The Manager, Market Insights & Content Marketing is a strategic and hands-on role responsible for driving data-informed marketing strategies, compelling content development, and integrated campaign execution that support business growth. This position serves as both a storyteller and an analyst-translating market research, customer insights, and competitive intelligence into actionable marketing plans and engaging communications. Acting as a key brand ambassador, this role ensures consistency of voice, tone, and messaging across all channels while developing thought leadership content, PR initiatives, and sales-enablement tools. The manager will partner closely with sales, operations, and executive leadership to align marketing programs with business goals, enhance customer experiences, and strengthen market positioning. In addition, the role oversees operational activities tied to marketing execution-including budget tracking, vendor coordination, support related events, and project management-ensuring timely delivery and measurable results. The ideal candidate is a strong communicator and relationship-builder, skilled in facilitating collaboration across departments, teams, and external parties. This role is ideal for a candidate that loves the blend of creativity and analysis, has a strong eye for attention to detail and is not afraid to try new ideas.

  • Develop and adapt marketing strategies based on target audiences, market research, and business goals to support brand awareness, lead generation, customer acquisition, and engagement.
  • Build and manage a content and campaign calendar aligned with sales priorities, new programs/operational efforts, OEM programs, regional business needs, and multi-year growth goals.
  • Partner with sales, operations, recruiting, and other key stakeholders to intake requests, align initiatives, and ensure marketing programs support divisional objectives.
  • Collaborate with OEM marketing teams and business leaders on brand development for new business opportunities and to enhance overall campaign planning.
  • Track budgets and evaluate the effectiveness of marketing programs, optimizing resources and adjusting strategies to achieve business objectives.
  • Write, edit, and produce B2B content including white papers, case studies, press releases, email campaigns, and sales enablement tools.
  • Develop long-form and thought leadership content based on business insights, customer data, and subject matter experts to strengthen the company's industry presence.
  • Manage PR activities, including drafting and distributing press releases, pitching stories, collaborating with media outlets, and coordinating with industry associations and tradeshows.
  • Ensure clarity, professionalism, consistency of brand voice, tone, and messaging across all channels and audiences, from technical to executive.
  • Oversee creative development of marketing collateral, ensuring proper application of brand identity across digital platforms, merchandise, and print.
  • Own customer, market, and competitor research to identify opportunities, risks, and evolving customer needs.
  • Partner with other departments and integrate with sales to analyze performance gaps, customer segmentation, and market dynamics.
  • Monitor competitor positioning, value propositions, and offerings to help sales compete effectively and provide input to refine marketing strategies accordingly.
  • Provide data-driven insights and recommendations that inform business development, sales strategies, and marketing program adjustments.
  • Support the design, launch, and monitoring of marketing campaigns and initiatives that drive lead generation, new account acquisition, and market share growth.
  • Identify key customer segments and personas, tailoring communications to ensure relevance, engagement, and impact.
  • Partner with the digital marketing team to develop strategy, content, and design across digital channels including email, social, and web.
  • Track and measure campaign performance, sharing insights with leadership to optimize results and ROI.
  • Plan, develop, and manage relationships with vendors to source branded merchandise, swag, and promotional items that align with brand standards and business needs while maintaining quality and cost efficiency.
  • Support administrative activities related to marketing execution, including proposals, systems, purchase orders, and contracts.
  • Manage external vendors and agency partners, ensuring quality, cost efficiency, and timely delivery of marketing services and merchandise.
  • 7-10+ years of progressive marketing experience
  • Able to interpret business needs and opportunities into strategic marketing action and support
  • Brand development and data analysis
  • Proficient in problem-solving and strategic, critical thinking
  • Project Management capability & approach to implementing plans.
  • Excellence Communication: verbal & written
  • Experience with content marketing creation and management and campaign coordination and analysis (additional knowledge of Customer Journey Orchestration is a plus)
  • Successful candidate will be advanced in Excel (pivot table, vlookup, data visualization, etc.), Word, PowerPoint, and Adobe Package, Adobe Creative Suites (InDesign, Photoshop, and Illustrator), Smartsheets
  • Prior knowledge of CRM and marketing automation tools - Salesforce/Pardot preferred
  • Great benefits
  • Competitive salaries
  • Opportunities for advancement
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