Manager, Loyalty Content

Royal Caribbean Cruises Ltd • Miami, FL

3d • Onsite

About The Position

The Royal Caribbean Group’s E-commerce Team has an exciting career opportunity for a full-time Manager, Digital Content Devel reporting to the Director, Global E-Commerce Content The position is onsite and based in Miami, Florida. The Manager, Loyalty Content leads the strategic development and execution of Royal Caribbean and Celebrity Cruises website merchandising initiatives across specialty programs, including Casino, Loyalty, and Co-brand Rewards Card. This pivotal role is designed for a dynamic leader responsible for shaping the online guest experience, optimizing personalized messaging, and driving engagement and revenue through innovative digital strategies. This role works within the Ecommerce web content organization to ensure merchandising journeys for our specialty programs are properly prioritized, executed, and improved on our consumer websites. This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform other job-related duties assigned by their supervisor or management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 7+ years of experience in eCommerce merchandising, digital marketing, or loyalty program management, ideally within the travel, hospitality, gaming, or leisure industries, with at least 2 of those years managing direct reports
• Proven track record of developing and executing successful digital campaigns that drive engagement and revenue.
• Strong stakeholder management and communication skills, with the ability to influence cross-functional teams.
• Expertise in personalization technology, content management systems, and analytics tools (e.g., Google Analytics, Adobe Analytics, Adobe Target, Adobe Experience Cloud, Adobe Experience Manager or similar).
• Strategic thinker with a data-driven mindset and a passion for delivering exceptional guest experiences.
• Strong working expereince with A/B testing, personalization, and customer segmentation.
• Ability to thrive in a fast-paced, dynamic environment

Nice To Haves

• MBA preferred.

Responsibilities

• Develop a detailed roadmap and implement comprehensive eCommerce strategies for Casino, Loyalty, and Co-brand Rewards initiatives, aligning with overall brand objectives and business targets.
• Oversee the planning, execution, and optimization of website content, including landing pages, targeted offers, and personalization efforts to enhance guest engagement and conversion.
• Partner with marketing, product, creative, technology and revenue teams to coordinate efforts, prioritize initiatives, and ensure seamless execution of web campaigns.
• Drive prioritization of the web development backlog for specialty programs for the eCommerce brand experience web content teams for royalcaribbean.com and celebritycruises.com.
• Leverage data insights and customer segmentation to deliver tailored messaging and offers, maximizing relevance and fostering loyalty among casino guests and loyalty program members.
• Manage the execution of promotional campaigns and web merchandising journeys, ensuring timely deployment, effectiveness tracking, and continuous improvement based on performance analytics.
• Utilize analytics and guest data to inform merchandising strategies, identify opportunities for growth, and optimize the digital guest journey.
• Mentor and guide a team of marketing professionals and web authors, fostering a collaborative environment focused on innovation and excellence.
• Create ecommerce specialty program performance reports and presentations and deliver to key stakeholders

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 5,001-10,000 employees