Manager Loyalty Analytics & Performance

Hertz•Atlanta, GA

About The Position

As the Manager of Loyalty Analytics & Performance, you are the analytical engine behind Hertz’s global loyalty programs across Hertz, Dollar, and Thrifty. You lead all performance measurement, insights, and reporting, owning the frameworks that drive active member growth. Each day, you’ll transform data into strategic direction: identifying opportunities for new member acquisition, deepening retention, optimizing loyalty revenue, and guiding the evolution of Hertz’s next‑generation loyalty offering. Your insights will directly shape program design, benefits strategy, customer experience enhancements, and executive‑level decision‑making. This is a high‑visibility, high‑impact role at the center of our customer growth ecosystem.

Requirements

Bachelor’s degree in business, marketing, or related field required
5+ years in analytics, loyalty, CRM, digital marketing, consulting, or related field required.
Expertise with analytics tools (SQL, Tableau/Power BI, Snowflake, Adobe/GA, or similar), required.
Strong understanding of customer lifecycle, retention, and loyalty economics.
Ability to synthesize complex data into compelling business recommendations.
(Storytelling with data) Strong communication skills; comfortable presenting to senior leadership including C-suite level if needed.
Analytical and critical thinking
Business acumen in loyalty and customer growth
Stakeholder management
Ability to distill insights into strategic recommendations
Detail orientation and data quality rigor
Ability to keep a positive attitude in a fast-paced environment.
Excellent organization, time management, delegation, and prioritization skills.
Courageous leadership and accountability.

Nice To Haves

Experience supporting or analyzing large‑scale loyalty or membership programs preferred.

Responsibilities

Lead all analytics, reporting, and performance management for Hertz’s global loyalty portfolio across Hertz, Dollar, and Thrifty.
Own KPI frameworks measuring enrollment, activation, retention, loyalty revenue, and member engagement.
Maintain weekly, monthly, and quarterly reporting packages delivered to senior leadership.
Provide data‑driven insights that inform Hertz’s revamped loyalty program design, benefits strategy, qualification criteria, and member experience improvements.
Identify trends, member behaviors, and program friction points; drive recommendations for growth.
Build and optimize predictive models, segmentation strategies, and performance dashboards that unlock upsell, retention, and reactivation opportunities.
Partner with cross-functional teams (CRM, Digital, Marketing, Product, IT) to measure end‑to‑end impact of lifecycle, email, and personalization initiatives.
Translate complex analytical stories into clear narratives for executives.
Effectively and efficiently manage program costs in order to deliver all activations on or ahead of budget
Support vendor performance evaluation and analytical deliverables.
Ensure accuracy and consistency of loyalty program KPIs across systems and reporting environments